On the Edge
Marketing Resources
The Basic Components of a Website
Have you ever wondered what goes into a website, how it works, and what all the terms mean? Here are several terms and meanings to help you understand all of the pieces that make up a website. What are the three components of a website? The domain name The...
Evergreen Content Marketing Strategy Using Q&A Videos
Video is an important piece to the overall marketing strategy for any business. 72% of businesses say video has improved their conversion rate. There is a saying that video is the fastest way to build trust with your audience. Video lets them see you, your team, and...
Transition Business Data from Universal Analytics (GA3) to Google Analytics 4 (GA4)
March 2022 was Google's big announcement. Is your business ready? Meet the next generation of Google Analytics As of October 14, 2020, a Google Analytics 4 property became the default for new analytics accounts. Universal Analytics refers to the previous...
2022 Advertising Benchmark for Home Services
Using Google as a tool to keep your home services business running with a constant flow of leads is vital. You either have an in-house marketing team or outsource to a PPC vendor or marketing agency. Over the past several months, have you noticed the number...
Guest Posting: Rank Higher in Google
What is guest posting? Is guest posting beneficial for your business? What are the positive benefits of guest posting for SEO? These are all common questions for digital marketers and, whether or not you're an SEO expert, there's always something one can find...
How to Boost Your Local SEO
As a business owner, you know that staying visible in your local community is important. But how can you make sure potential customers find you when they're searching for businesses like yours online? One marketing tactic is focusing on how to boost your...
3 Most Important Ranking Factors for a Website
As the world's most popular search engine, Google's developers understand that as customers' requirements evolve, so should Google's ranking algorithm. As a result, Google must determine which material is relevant and valuable to a searcher's query and adjust the...
One Document You Need When Hiring a Marketing Manager or Agency
As a business owner looking for a digital marketing agency, you can have one piece of paper that will save you and the new agency loads of time. In this video, Kim Adamof of Edge Digital explains what should be on this piece of paper and why it's essential. A list of...
3 Simple Secrets To Improve SEO
Many factors go into a website to show in search engine results. Search algorithms are constantly adjusted, but if you implement these secrets, you can insulate the site from riding the waves of page 1 to page 4 to page 2, etc. Secrets to Improve SEO Secret #1: Image...
Google Analytics – One Metric To Monitor
When you look at your Google Analytics report, do you know what all those numbers mean? Do you know which numbers are the most important to increase your business? In this video, Kim Adamof of Edge Digital explains one particular metric to track that translates into...
You Can’t Win If You Can’t Score
Do you want to win more business? That's a big YES. What's the answer to the big question, "what is it going to take to win?" The bottom line is having a plan. We have found that home improvement companies that utilize all four marketing strategies are the biggest...
Google’s New Tool To Help Manage Reputation
Recently, Google released a tool that allows Google My Business accounts to manage the removal request of Google reviews one by one and get status updates on the request. This new tool comes after a study found that people are 40% less likely to trust online reviews...
Google Update Write-Up
Few things in the world can strike fear into the heart of an SEO like the words "core algorithm update" do. For some, that means their site and rankings will go flying up higher than they've ever been before. For many others, though, it means that they are about to...
What is Media Buying? Here’s all you Need to Know
The world of marketing is vast and ever-changing, but some things remain the same. Pay per click ads are here to stay for a while. Of course, this is just one aspect of media buying so you don't want to put all of your eggs in one basket with it. When it comes to...
Cutting Down on Your Paid Traffic Can Hurt Your Business a lot More than it Helps
With the COVID-19 pandemic crippling economies across the globe, companies are looking wherever they can to reduce overhead costs and stay afloat. As a result, some businesses might consider cutting their advertising costs by reducing or eliminating their paid...
Why Home Services Lead Generation Companies Don’t Work
Finding homeowners looking for a service you offer can be searching in a proverbial haystack for a needle or lead. Several companies attract and capture homeowners' attention to their site using content and advertising. In turn, these companies sell that attention to...
Digital Marketing: 10 Ways to Promote Your Business
Digital marketing is crucial for a business's growth and survival. One can still use flyers, brochures, and other forms of physical marketing. However, digital marketing is much more powerful and cost-effective in the long term. By using digital platforms, your...
Geofencing: What Is It & How Is It Used?
Are you looking to connect with target audiences better than ever before and thrive in the increasingly competitive business landscape? If so, consider Geofencing—a marketing strategy that allows businesses to reach their audiences with highly targeted ads to increase...
Does My Website Have To Be ADA Compliant?
The short answer is a website does not necessarily have to be ADA compliant (legally)—but it's a best practice. ADA Compliance The Americans with Disabilities Act (ADA) is a U.S. law passed in 1990 to protect people with disabilities from discrimination in different...
How Can I Increase My Web Traffic?
Whether a small startup or a major corporation, companies need an internet presence to stay competitive in the modern commercial market. Generating and directing internet traffic to a company website or social media account can differentiate between a successful...