On the Edge
Marketing Resources
Cutting Down on Your Paid Traffic Can Hurt Your Business a lot More than it Helps
With the COVID-19 pandemic crippling economies across the globe, companies are looking wherever they can to reduce overhead costs and stay afloat. As a result, some businesses might consider cutting their advertising costs by reducing or eliminating their paid...
Why Home Services Lead Generation Companies Don’t Work
Finding homeowners looking for a service you offer can be searching in a proverbial haystack for a needle or lead. Several companies attract and capture homeowners' attention to their site using content and advertising. In turn, these companies sell that attention to...
Digital Marketing: 10 Ways to Promote Your Business
Digital marketing is crucial for a business's growth and survival. One can still use flyers, brochures, and other forms of physical marketing. However, digital marketing is much more powerful and cost-effective in the long term. By using digital platforms, your...
Geofencing: What Is It & How Is It Used?
Are you looking to connect with target audiences better than ever before and thrive in the increasingly competitive business landscape? If so, consider Geofencing—a marketing strategy that allows businesses to reach their audiences with highly targeted ads to increase...
Does My Website Have To Be ADA Compliant?
The short answer is a website does not necessarily have to be ADA compliant (legally)—but it's a best practice. ADA Compliance The Americans with Disabilities Act (ADA) is a U.S. law passed in 1990 to protect people with disabilities from discrimination in different...
How Can I Increase My Web Traffic?
Whether a small startup or a major corporation, companies need an internet presence to stay competitive in the modern commercial market. Generating and directing internet traffic to a company website or social media account can differentiate between a successful...
What Do You Need To Know Before Hiring A Web Developer?
When we meet with a business that is looking for a new website, we start asking questions such as functionality and design ideas. Here are a few things you need to do before meeting with a web developer that will help the proposal process and avoid overage charges....
ADA Website Compliance Checklist
The Department of Justice (DOJ) requires some businesses to comply with the Americans with Disabilities Act (ADA). Websites should be accessible to users with hearing loss, visual impairment, and those who need assistive devices to navigate. Failure to comply with...
SEO: One Underutilized Google Tool For Local Business
Sandra is my esthetician who keeps my skin looking young. She had to close her business during the COVID Pandemic for two months. In July, she sent out an email asking her client base who plans on returning to gauge interest and decide whether to open again or close...
What Does ADA Compliant Mean for Websites?
The American with Disabilities Act ensures that everyday life is more accessible for those with disabilities, including the internet. The ADA states that businesses with fifteen or more full-time employees that are operating for at least twenty hours a week, and...
Website Accessibility Statement
A website accessibility statement is the first step towards ADA compliance. The American with Disabilities Act (ADA) prohibits discrimination of users based on disability—and non-compliance puts you at risk of lawsuits, legal fees, and other headaches. The statement...
What Makes a Website ADA Compliant?
The Americans with Disabilities Act (ADA) requires websites to follow specific guidelines to increase viability and accessibility. Ensuring a site is ADA compliant might seem complicated, with guidelines that are hard to follow, but that is not true. Advice on how to...
What are Web Content Accessibility Guidelines?
As more and more people grow dependent on the internet for work, personal needs, and leisure, it is becoming ever more important for websites to be easily accessible. A large component of this is ensuring a site is compliant with the guidelines set forth by the...
A Broad Overview of Local Search Engine Optimization
Local Search Rankings for Your Business You’ve probably heard the term "local SEO" many times now, so what is it all about? It is sort of self-explanatory, but there are small differences in every single different SEO job that we do, no two businesses are the same and...
Website Re-design Checklist
If you are considering a website redesign, here is a checklist of what to consider. Research. Start to find websites that you like and bookmark them - make a list. Notate what you like about each one. Budget. How much are you willing to spend on this project. Keep in...
SEO: Turn Your Google My Business into a Revenue Machine
Local businesses typically have had two strategies to get found by their audience online. Ranking their website on the first or second page of Google. Google Ads. Recently, we have noticed Google has been de-prioritizing organic search results in favor of ads and what...
Why it’s Critical to Keep Your Website Updated Regularly
Maintaining the Optimal Website Your Edge Digital Raleigh Web Design can provide as much or as little web maintenance as you may need. We can and do maintain a number of different websites, on different hosting and using different systems overall. Using CMS systems -...
Is SEO Industry Specific?
We’ve been around for quite a while now, and in our time we have dealt with and ranked sites from all different types of business, in many different places, with different end goals in mind. In terms of healthcare we have worked with medical doctors, chiropractors,...
Why Edge Digital Recommends WordPress Websites
WordPress Websites For a very long time, Wordpress was always associated with basic blog sites. For a lot of web professionals, our first impression was one of underwhelming, it just wasn’t the best for making a high-quality website that you could really control....
On-Page Search Engine Optimization Elements
What Is On-Page SEO? On-page SEO (on-page search engine optimization) is the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. Search engines consider several ranking factors when determining the relevance and...