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Google Analytics – One Metric To Monitor

When you look at your Google Analytics report, do you know what all those numbers mean? Do you know which numbers are the most important to increase your business? In this video, Kim Adamof of Edge Digital explains one particular metric to track that translates into...

You Can’t Win If You Can’t Score

Do you want to win more business? That's a big YES. What's the answer to the big question, "what is it going to take to win?" The bottom line is having a plan. We have found that home improvement companies that utilize all four marketing strategies are the biggest...

Google’s New Tool To Help Manage Reputation

Recently, Google released a tool that allows Google My Business accounts to manage the removal request of Google reviews one by one and get status updates on the request. This new tool comes after a study found that people are 40% less likely to trust online reviews...

Google Update Write-Up

Few things in the world can strike fear into the heart of an SEO like the words "core algorithm update" do. For some, that means their site and rankings will go flying up higher than they've ever been before. For many others, though, it means that they are about to...

What is Media Buying? Here’s all you Need to Know

The world of marketing is vast and ever-changing, but some things remain the same. Pay per click ads are here to stay for a while. Of course, this is just one aspect of media buying so you don't want to put all of your eggs in one basket with it. When it comes to...
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Marketing Resources

Is SEO Industry Specific?

Is SEO Industry Specific?

We’ve been around for quite a while now, and in our time we have dealt with and ranked sites from all different types of business, in many different places, with different end goals in mind. In terms of healthcare we have worked with medical doctors, chiropractors,...

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SEO for Multiple Locations

SEO for Multiple Locations

Today businesses can hardly survive without the assistance of SEO services. When it comes to the companies that need their websites promoted to customers in multiple geographical locations, the focus on particular SEO services goes beyond the standard strategies. For...

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Social Media Giveaway May 2020

Social Media Giveaway May 2020

Social media is a way of communicating directly with your audience; a tool that businesses can use. Consistency is probably the hardest part for businesses when it comes to maintaining their social media presence. Our social media team has a process we follow each...

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Ideas for Small Business

Ideas for Small Business

During this unprecedented time, we have seen some of our client’s businesses struggle with a lack of foot traffic, events canceled, and people not spending money out of fear and panic. Some businesses have shut down while others change to “by appointment only”. Let’s...

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Marketing Strategy: Voice Search

Marketing Strategy: Voice Search

When Siri first showed up in 2011, it was a novelty, something fun to play around with. But voice assistants have changed a lot since then.  With a variety of voice-activated technologies, such as Alexa, Cortana, Google Assistant, people are becoming familiar with...

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How to Use Chatbots to Win New Business

How to Use Chatbots to Win New Business

Many people today enjoy chatting online to learn more about a product or service instead of picking up the phone and calling sales. It’s one of the fastest growing way we’re communicating online. The anonymity chatbots afford users creates a challenge for the sales...

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