On the Edge

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Marketing Resources

Marketing Strategy: Voice Search

Marketing Strategy: Voice Search

When Siri first showed up in 2011, it was a novelty, something fun to play around with. But voice assistants have changed a lot since then.  With a variety of voice-activated technologies, such as Alexa, Cortana, Google Assistant, people are becoming familiar with...

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How to Use Chatbots to Win New Business

How to Use Chatbots to Win New Business

Many people today enjoy chatting online to learn more about a product or service instead of picking up the phone and calling sales. It’s one of the fastest growing way we’re communicating online. The anonymity chatbots afford users creates a challenge for the sales...

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What is SEO?

What is SEO?

Get the Edge on Your SEO As the world grows ever more connected and the internet becomes more technical and complicated, it can be intimidating to try and keep up with Google’s best practices, latest updates, and the search engine optimization world as a whole. But if...

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How To Optimize Your Marketing Mix

How To Optimize Your Marketing Mix

Marketing is a tricky business that is always changing, but one thing is for sure: just one method of marketing is not going to cut it.  You have to have a balanced marketing mix to succeed.  Today we are going to help you optimize your marketing mix for your...

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