On the Edge
Marketing Resources
SEO: One Underutilized Google Tool For Local Business
Sandra is my esthetician who keeps my skin looking young. She had to close her business during the COVID Pandemic for two months. In July, she sent out an email asking her client base who plans on returning to gauge interest and decide whether to open again or close...
What Does ADA Compliant Mean for Websites?
The American with Disabilities Act ensures that everyday life is more accessible for those with disabilities, including the internet. The ADA states that businesses with fifteen or more full-time employees that are operating for at least twenty hours a week, and...
Website Accessibility Statement
A website accessibility statement is the first step towards ADA compliance. The American with Disabilities Act (ADA) prohibits discrimination of users based on disability—and non-compliance puts you at risk of lawsuits, legal fees, and other headaches. The statement...
What Makes a Website ADA Compliant?
The Americans with Disabilities Act (ADA) requires websites to follow specific guidelines to increase viability and accessibility. Ensuring a site is ADA compliant might seem complicated, with guidelines that are hard to follow, but that is not true. Advice on how to...
What are Web Content Accessibility Guidelines?
As more and more people grow dependent on the internet for work, personal needs, and leisure, it is becoming ever more important for websites to be easily accessible. A large component of this is ensuring a site is compliant with the guidelines set forth by the...
A Broad Overview of Local Search Engine Optimization
Local Search Rankings for Your Business You’ve probably heard the term "local SEO" many times now, so what is it all about? It is sort of self-explanatory, but there are small differences in every single different SEO job that we do, no two businesses are the same and...
Website Re-design Checklist
If you are considering a website redesign, here is a checklist of what to consider. Research. Start to find websites that you like and bookmark them - make a list. Notate what you like about each one. Budget. How much are you willing to spend on this project. Keep in...
SEO: Turn Your Google Business Profile into a Revenue Machine
Local businesses typically have had two strategies to get found by their audience online. Ranking their website on the first or second page of Google. Google Ads. Recently, we have noticed Google has been de-prioritizing organic search results in favor of ads and what...
Why it’s Critical to Keep Your Website Updated Regularly
Maintaining the Optimal Website Your Edge Digital Raleigh Web Design can provide as much or as little web maintenance as you may need. We can and do maintain a number of different websites, on different hosting and using different systems overall. Using CMS systems -...
Is SEO Industry Specific?
We’ve been around for quite a while now, and in our time we have dealt with and ranked sites from all different types of business, in many different places, with different end goals in mind. In terms of healthcare we have worked with medical doctors, chiropractors,...
Why Edge Digital Recommends WordPress Websites
WordPress Websites For a very long time, Wordpress was always associated with basic blog sites. For a lot of web professionals, our first impression was one of underwhelming, it just wasn’t the best for making a high-quality website that you could really control....
On-Page Search Engine Optimization Elements
What Is On-Page SEO? On-page SEO (on-page search engine optimization) is the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. Search engines consider several ranking factors when determining the relevance and...
SEO for Multiple Locations
Today businesses can hardly survive without the assistance of SEO services. When it comes to the companies that need their websites promoted to customers in multiple geographical locations, the focus on particular SEO services goes beyond the standard strategies. For...
Social Media Giveaway May 2020
Social media is a way of communicating directly with your audience; a tool that businesses can use. Consistency is probably the hardest part for businesses when it comes to maintaining their social media presence. Our social media team has a process we follow each...
5 Lead Generation Techniques for Home Service Businesses
Social distancing may have slowed your business down but now is not the time to stop marketing. Homeowners are sitting at home looking around and thinking of what needs to get fixed, changed, or upgraded. Here are four lead generation techniques we use to help our...
Ideas for Small Business
During this unprecedented time, we have seen some of our client’s businesses struggle with a lack of foot traffic, events canceled, and people not spending money out of fear and panic. Some businesses have shut down while others change to “by appointment only”. Let’s...
Benefits of Integrated Marketing Communication
Imagine a monopolized business industry that features one main brand with no competition? I doubt that the consumers in that sector will be satisfied. They may have to contend with substandard products, poor customer services, and high prices. The highest level of...
How to Get Your Business on the Google Map and Start Getting Reviews
According to Google, “Reviews on Google provide valuable information about your business to both you and your customers. Business reviews appear next to your listing in Maps and Search, and can help your business stand out on Google.” Online Reputation Your online...
10 Steps for Successful Guest Blogging
Ranking well on Google these days takes some creativity and effort to develop backlinks from relevant sources. Why not provide a piece of content to another website and control the link quality and keyword anchor text (the hyper-linked words). Businesses need quality...
Entrepreneurs Merge Services to Create a Powerhouse Digital Marketing Agency
Edge Digital Inc., a new digital marketing agency in Raleigh, N.C., was launched by founders Eric Erickson and Kim Adamof in November 2019. The move brings together two successful entrepreneurs into one powerhouse agency expanding services to help brands accelerate...