Case Study
On-Page SEO Jumped Traffic 109% for a Charlotte Remodeling Company
SERVICES:
SEO-Optimized Website Redesign and Search Engine Optimization (SEO)
PROBLEM:
Home remodeler was looking for steady monthly leads to support their business. Like a lot of remodelers, they focused heavily on Google Ads before adding in SEO to improve organic traffic.
WHAT WE DID:
The Home Remodeling Company depended on Google Ads for leads because neither their website nor the Google Business Profile (map listing) were showing up in organic search results. The website was not built on the WordPress platform; however, we started our search engine optimization service. We found the platform impossible to make the needed technical improvements plus the traffic coming to the site was not converting.
We suggested re-designing the site and converting it to WordPress.
A newly redesigned website focused on improving both search ranking and conversions was launched. There was a 109% increase in users to the site and more visitors were staying on the site longer to view additional content.
RESULTS:
In February 2021, there were 18 keywords ranking on Page One of Google. By the end of May 2022, there were 166 keywords and 36 were in First Position. Plus, there was an increase of 109% in monthly users to the site.
