Digital Marketing Agency Gastonia
We take the goals, needs, and challenges of your business very seriously, we craft digital solutions designed to drive revenue directly to you as efficiently as we can, all in house. We’re proud to provide such a wide range of digital advertising services here at Edge Digital so we can best serve all of our client’s needs. Almost all business owners are searching for strong but sustainable growth, and lucky for all of you electronic advertising is the best thing for it. We are going to go more in-depth into these individual variables so that you can get a clearer idea of just what and how much we do for you. It’s hard to comprehend the true impact of an excellent digital marketing plan for your business unless you have experienced it first hand and seen the results it has.
Marketing Strategy and Planning
Our seasoned digital growth and expert web professionals will help guide your digital decisions and steer your company towards the greatest chances of success. Before you invest any money on advertisements or do any social media posting, you need to have a plan in place that will best steer you towards your goals and objectives. Our marketing pros work directly with you to develop a plan, implement that plan perfectly, and provide you with plain English reports that you can understand. We’ve seen all too many companies just throw cash at random marketing techniques hoping one will work for them, and this is among the absolute worst thing you can do for your business. Learn more about our strategy & planning services here.
Gastonia is the largest city in Gaston County, North Carolina, United States. It is the second-largest satellite city of the Charlotte area, behind Concord. As of the 2010 Census, the population was 71,741. In 2019, the population had increased to 77,273, so the area is seeing solid and steady growth. Gastonia is the 13th most populous city in North Carolina. It’s a great place to do business and has some of that local feel while not at all lacking business and being right in reach of Charlotte. It does a great job at covering that pretty open middle ground between Raleigh and Charlotte.
As social media only gets bigger with time, you’re making a mistake by not having active profiles for your business. When you’ve got Edge working on your social networking plan, you can rest assured that we’re using every avenue we can to market for you. By finding the best platforms for you to post to figure out what sort of posts will find the most response to figuring out the best time for posts to go out, we will do everything we can to give you the advantage over the competition. When we focus on all the smaller and more time-consuming tasks like posting, you’re able to concentrate your energy on big picture business stuff. Learn more about our social media services here.
Gastonia Website Design
Your site is more than a flyer for your small business, it’s a massive digital asset that directly reflects who you are as a company and the value you can provide your customers. We pride ourselves on building fully-responsive WordPress websites. Folks are pretty busy nowadays, they have to have the ability to find the information they’re looking for very fast or they simply won’t take some time. Nothing is worse than trying to pull up a site on your phone merely to need to zoom in and fight to navigate it. Most people will leave before they’ll make that effort. We don’t call a job done until your website is fully mobile optimized. People just aren’t going to convert on a website that isn’t well-made. Learn more about website development here.
Search Engine Optimization
Of all the digital marketing tools available now, SEO is still definitely among the most powerful on the market, if you are not doing SEO in combination with the rest of your digital efforts, you are only hurting your company. The higher your site may rank organically for your target keywords, the more quality visitors your site will receive. Search engine optimization is basically just taking all of the factors that we know Google looks at when considering rankings and we optimize those as best we can. Learn more about our SEO services here.
Local Search Engine Optimization Gastonia, NC
The major goal with local search engine optimization is getting your site ranking and found for all those products or services that you might be offering locally. With local SEO some tiny aspects may change between companies, but most things remain consistent no matter your city, town, or state. Google works hard to connect people to local businesses if you are coming up in the first few results for your target keywords you should see some terrific organic traffic coming directly to your site. Good local search rankings in Gastonia can truly drive a company, sustainable traffic from these online sources is just unbeatable in terms of value. When you do come up in these search results it’s important that you have a great looking and functioning workout.
Email advertising is your chance to get the attention of existing customers and reach out to potential new ones with offers and info. We’ve all been hit with low-effort annoying spam emails that just make you never want to do anything with that business, and we work hard to avoid that. Email marketing is so powerful if done correctly, it is a terrific way of driving traffic to your site, advertising new services and products, and is one of the most affordable and sustainable digital marketing practices out there. Edge Digital can help you implement an email strategy to catch opt-in emails to use for lead generation and follow up with these new prospects to get them coming back to your site. Learn more about our digital marketing solutions here.
To successfully market a company, you are going to need a good deal of content to use. Videos may be the most powerful way to connect with people online, more so than any other type of digital content. See with content like blog posts, those could truly be written by anyone. Videos literally show you who is in them, they’re a great way to connect to people. Video advertising has shown our customers fantastic effects before, they’re the ideal means to inform, educate, or entertain in the most efficacious manner. Learn more about our digital marketing solutions here.
Rank Better, Make More!
Today’s companies rely on great search engine optimization results and rankings for numerous key phrases and get the most exposure possible in their local area. These often mean common search engines like Bing, Yahoo, and Google for the most part. Google local. Google maps. YouTube videos. Facebook business pages. Twitter. LinkedIn. Directory listings. Reputation management. We can handle so many different aspects of information sharing for you.
Our big goal is to connect the great people of Gastonia with the best businesses around them, hopefully, you! The top 5 results in Google get at least 75-85% of the total clicks on the page. Further narrowed, that number one result is going to get at least 50% of the clicks and often time far more. Those numbers mean something, being in the top can make a huge difference. Today, frankly, you need an online presence to continue to grow and market your business.
How Does Edge Digital Manage all of This?
We use very detailed and highly-researched search engine optimization methods to get your website, support pages, social networking pages, and much more in front of new and existing customers. We have the experience under our belt to know what should and shouldn’t work well, and how to approach all of those different things. One thing you have to be open to is the fact that rankings are volatile, some days it could look like you’re dropping than the next you’ll be back at #1 for all of your keywords. There are always going to be more people trying to pass you in the rankings, never forget that!
With a lot of moving parts, it just takes just a little slip to mess the whole search engine optimization process up. With how hard it can be to make any real progress in SEO, it takes a watchful eye to even maintain these rankings. Bear in mind that Google said as of a few years back they have over 30 trillion web pages indexed. That should be sufficient to explain the reason it takes more than some keywords on an ugly page to rank well! SEO is always ongoing work. Getting there is just the first step, you want to think that every single business under you is attempting to move up and take your place. Now you need to work to stay up there, it is hard work to stay at the top! If you stop you will drop eventually, it doesn’t matter how good the work you did may have been done.
ADA Website Accessibility
Did you know that legally everyone needs to be able to access and gather the needed info from your website? Just because someone may not be able to communicate in traditional ways, and we need to accommodate for those people. Now that you know that, do you really think your website is completely compliant with every rule that the act sets forward? Unless your website was built specifically with it in mind or retrofitted to be compatible, the answer is no. Lucky for you, Edge Digital has the specific tools needed to do a full audit of your site and identify every little ADA compliance issue, then our web team can go directly in, get everything within compliance, and just like that you’re in the clear when it comes to any related lawsuits or issues. On top of being compliant it’s always good to be able to reach out to as many people as possible! Learn more about our ADA website accessibility services.
Raleigh Digital Marketing is here to help you. We’ve spent a long time doing business and making connections around the Gastonia area and beyond, we’re proud to become part of the communities that we are. Could our Google AdWord services be for you? Or our social media marketing? What about our SEO services? We offer a wide variety of services, a combination of all of them could do amazing things for your business!