Digital Marketing Agency Fayetteville
Edge Digital takes all your business goals, challenges, and needs with the utmost seriousness, and we work hard to craft digital solutions that will drive greater revenue directly to your company, done here in the area by our great team. Digital marketing is a massively broad concept, at Edge Digital we do our best to provide as broad of a selection of services as we can, so we can deliver the best overall results to our customers. If you genuinely want to increase your business, digital marketing is a tool that you have got to use. We are going to go more in-depth into these individual variables so you can find a clearer idea of just what and how much we do for you. It’s tough to comprehend the true effect of excellent digital marketing and advertising plan for your company unless you have experienced it firsthand and seen the results that it can have.
Marketing Strategy and Planning
Our seasoned digital growth and expert web professionals can help direct your digital marketing in such a way as to give you the absolute best chance of success. Before you allow yourself to spend a single penny on advertisements or create a single social media article, you want to get a comprehensive marking strategy planned out. Edge Digital’s marketing specialist works with you to develop an effective strategy, implement that plan as easily as we could, and receive reports to you that you can actually look at and understand. It pains us when we often run into businesses that just pump money into these big broad “marketing” campaigns that actually hardly have any effect. Digital marketing is so so useful. Learn more about our strategy & planning services here.
The key with your website is converting, getting people to fill out your contact forms, getting people to call you. You can get all the people you want to come to your site, but you have to give them a reason to convert or contact you! We can get your conversion rates up and more customers converting on your site.
Fayetteville is probably best known as the home of Fort Bragg, and it grows just as quickly as the rest of North Carolina seems to be at this point in time. It’s the sixth-largest city in North Carolina and has a few times received All-American City Awards. With all of these people in the area, it’s needless to say that business is big in the area. Being a military town, you’ve always got people coming in and out and needing services/products in the area. It’s a fantastic city to do any and all type of business in.
Social networking is just growing in popularity as time continues, meaning it is a powerful tool for your electronic advertising toolbag in case you don’t have it, not using it means you’re just missing out on more business. When you’ve got Edge working on your social networking plan, you can feel assured that we’re using every avenue we can to market for you. By finding the best platforms for you to post to figure out what sort of posts will find the most response to figuring out the best time for articles to go out, we will do everything we can to give you the advantage over the competition. The goal here would be to let us manage your social networking management and increase your traffic and earnings as time continues, so you can concentrate on the important things like running your company. Learn more about our social media services here.
Your site is more than a flyer for your small business, it’s a massive digital asset that directly reflects who you are as a company and the value you can provide your customers. We pride ourselves on building fully-responsive WordPress websites. Folks are pretty busy nowadays, they have to have the ability to find the information they’re looking for very fast or they simply won’t take some time. Nothing is worse than trying to pull up a site on your phone merely to need to zoom in and fight to navigate it. Most people will leave before they’ll make that effort. Mobile compatibility is a huge factor for us, we never call a website done until mobile optimization is totally complete. Learn more about website development here.
Fayetteville Search Engine Optimization
Of all the digital marketing tools available now, SEO is still definitely among the most powerful on the market, if you are not doing SEO in combination with the rest of your digital efforts, you are only hurting your company. The higher your site may rank organically for your target keywords, the more quality visitors your site will receive. Search engine optimization is basically just taking all of the factors that we know Google looks at when considering rankings and we optimize those as best we can. Learn more about our SEO services here.
Local Search Engine Optimization
The major goal with local search engine optimization is getting your site ranking and found for all those products or services that you might be offering locally. With local SEO some tiny aspects may change between companies, but most things remain consistent no matter your city, town, or state. Google works hard to connect people to local businesses if you are coming up in the first few results for your target keywords you should see some terrific organic traffic coming directly to your site. Good local search rankings can truly drive a company, getting sustainable organic results is such a powerful tool for your company. We make it so your website looks as good as possible to search engines, so they’re more likely to promote you in the search results.
Email advertising is your chance to get the attention of existing customers and reach out to potential new ones with offers and info. We’ve all been hit with low-effort annoying spam emails that just make you never want to do anything with that business, and we work hard to avoid that. Email marketing is so powerful if done correctly, it is a terrific way of driving traffic to your site, advertising new services and products, and only growing sales with one of the simplest and most affordable types of marketing. Edge Digital can help you implement an email strategy to catch opt-in emails to use for lead generation and follow up with these new prospects to get them coming back to your site. Learn more about our digital marketing solutions here.
To successfully market a company, you are going to need a good deal of content to use. Videos may be the most powerful way to connect with people online, more so than any other type of digital content. You just can’t replicate that intimacy Anyone may be sitting behind a screen writing out blog posts, but when you put out a video customers know exactly who they are dealing with. Video advertising has shown our customers fantastic effects before, they’re the ideal means to inform, educate, or entertain in the most efficacious manner. Learn more about our digital marketing solutions here.
Rank Better, Make More!
Today’s companies rely on great search engine optimization results and rankings for numerous key phrases and get the most exposure possible in their local area. These often mean common search engines like Bing, Yahoo, and Google for the most part. Google local. Google maps. YouTube videos. Facebook business pages. Twitter. LinkedIn. Directory listings. Reputation management. We can handle so many different aspects of information sharing for you.
We wish to put customers in contact with all the top businesses in the Fayetteville area, you. The top 5 results in Google get at least 75-85% of the total clicks on the page. Further narrowed, that number one result is going to get at least 50% of the clicks and often time far more. Those numbers mean something, being in the top can make a huge difference.
In today’s world, you need SEO to remain relevant in the eyes of consumers. It is possible to give people those lasting impressions that are so important, they keep people coming back.
How Can We Do All This?
We use very detailed and highly-researched search engine optimization methods to get your website, support pages, social networking pages, and much more in front of new and existing customers. We have the experience under our belt to know what should and shouldn’t work well, and how to approach all of those different things. One thing you have to be open to is the fact that rankings are volatile, some days it could look like you’re dropping than the next you’ll be back at #1 for all of your keywords. Don’t be afraid when you see a trend unless it holds up for a while.
With a lot of moving parts, it just takes just a little slip to mess the whole search engine optimization process up. You’ll learn with SEO, a lot of things take time to kick in or get something moving. Bear in mind that Google said as of a few years back they have over 30 trillion web pages indexed. That should be sufficient to explain the reason it takes more than some keywords on an ugly page to rank well! SEO is an ongoing procedure, always. Getting there is just the first step, you want to think that every single business under you is attempting to move up and take your place. Now you need to work to stay up there, it is hard work to stay at the top! All the work you did to get to the top would be for nothing if you stop, as eventually, YOU will drop.
ADA Website Accessibility & Compliance
Did you know that legally everyone needs to be able to access and gather the needed info from your website? That means for anyone from the blind to the deaf anywhere in between, they need to be able to somehow receive the information that is on your website. Now that you know that, do you really think your website is 100% compliant in every way? Probably not. We would be willing to bet that you’re out of compliance to some degree and thus open to being sued or having other legal action pursued against you, you just don’t want danger like that to be hanging over your head. Edge Digital has the specific tools needed to do a full audit of your site and identify every little ADA compliance issue, then our web team can go directly in, get everything within compliance, and just like that you’re in the clear when it comes to any related lawsuits or issues. On top of being compliant it’s always good to be able to reach out to as many people as possible! Learn more about our ADA website accessibility services.
Raleigh Digital Marketing is here to help you. We’ve spent a long time doing business and making connections around the Fayetteville area and beyond, we’re proud to become part of the communities that we are. Could our Google AdWord services be for you? Or our social media marketing? What about our SEO services? We offer a wide variety of services, a combination of all of them could do amazing things for your business!