Digital Marketing Agency Greensboro
Edge Digital takes all of your businesses goals, challenges, and needs with the utmost seriousness, and we work hard to craft digital solutions that will drive increased revenue directly to your business, all done in-house by us. With as wide of an industry as electronic advertising can be, we do our very best to cover a wide assortment of services so that we can get the best results across the board for all our clients. Just about all business owners are looking for strong but sustainable growth, and lucky for all of you digital advertising is the perfect thing for that. Below we are going to go more in depth with what all of these various parts and things are about, so you can find a better idea of exactly how much we provide. It’s hard to understand the true effect of a excellent digital marketing plan for your company unless you have experienced it first hand and seen the results it has.
Marketing Strategy and Planning
We at Edge Digital handle all your business targets, needs, and challenges seriously, and we work hard to create electronic solutions to both solve your problems and drive revenue to your business as efficiently as we can. With as wide of an industry as electronic advertising can be, we do our very best to cover a wide range of services so that we can get the best results across the board for all of our clients. If you wish to see sustainable growth in your business, it’s important that you’re taking advantage of digital advertising and all that it offers. Below we are going to go more in-depth with what all of these different components and things are about, so you can find a better idea of exactly how much we provide. Unless you’ve seen it first-hand yourself, it is hard to comprehend and quantify the impact that an excellent digital marketing plan can have. Learn more about our strategy & planning services here.
Greensboro is the third most populous city in North Carolina, three major interstate highways were built to intersect in the city, those being Interstate 40, Interstate 85, and Interstate 73. It would be hard to list out even a fraction of the great attractions in the area, from the International Civil Rights Museum to a number of museums and even a multitude of professional sports league development teams from the NBA and Premier League Soccer. The population has been growing off of the charts in the past, as is characteristic for all of NC. It’s full of many massive businesses like hospital complexes, there’s no shortage of business to do and customers to have in the area.
As social media only gets bigger with time, you’re making a mistake by not having active profiles for your business. When you’ve got Edge working on your social networking plan, you can rest assured that we’re using every avenue we can to market for you. We find the most beneficial platforms to post on for you and really dig into our reception and analytics to get you the best results possible. When we focus on all the smaller and more time-consuming tasks like posting, you’re able to concentrate your energy on big picture business stuff. Learn more about our social media services here.
Greensboro Website Design
Your site is more than a flyer for your small business, it’s a massive digital asset that directly reflects who you are as a company and the value you can provide your customers. We pride ourselves on building fully-responsive WordPress websites. Life is busy these days, people don’t have the time nor patience to just sit there and look all-around your website to find what they’re looking for. Nothing is worse than trying to pull up a site on your phone merely to need to zoom in and fight to navigate it. That alone will make nearly everyone give up on you right there. We don’t call a job done until your website is fully mobile optimized. People just aren’t going to convert on a website that isn’t well-made. Learn more about website development here.
Search Engine Optimization
Of all the digital marketing tools available now, SEO is still definitely among the most powerful on the market, if you are not doing SEO in combination with the rest of your digital efforts, you are only hurting your company. The higher your website ranks for your target keywords, the more volume of relevant traffic you will receive, every time. Search engine optimization is basically just taking all of the factors that we know Google looks at when considering rankings and we optimize those as best we can. Learn more about our SEO services here.
Local Search Engine Optimization Greensboro, NC
The major goal with local search engine optimization is getting your site ranking and found for all those products or services that you might be offering locally. With local SEO some tiny aspects may change between companies, but most things remain consistent no matter your city, town, or state. Google works hard to connect people to local businesses if you are coming up in the first few results for your target keywords you should see some terrific organic traffic coming directly to your site. Good local search rankings in Greensboro can truly drive a company, this traffic is sustainable and can have huge numbers behind it. When you do come up in these search results it’s important that you have a great looking and functioning website.
Email advertising is your chance to get the attention of existing customers and reach out to potential new ones with offers and info. Right off the bat, we will say nobody likes getting those low-effort mass emails from huge companies. They are annoying and quickly deleted before even being looked at. Email marketing is so powerful if done correctly, it is a terrific way of driving traffic to your site, advertising new services and products, and is one of the most affordable and sustainable digital marketing practices out there. Edge Digital can help you implement an email strategy to reach out to existing customers and potential new ones alike and give them all a reason to come back to your business. Learn more about our digital marketing solutions here.
To successfully market a company, you are going to need a good deal of content to use. Videos may be the most powerful way to connect with people online, more so than any other type of digital content. See with content like blog posts, those could truly be written by anyone. Videos literally show you who is in them, they’re a great way to connect to people. Video advertising has shown our customers fantastic effects before, they’re the ideal means to inform, educate, or entertain in the most efficacious manner. Learn more about our digital marketing solutions here.
Rank Better, Make More!
Today’s online-connected businesses are starting to rely on SEO (search engine optimization) to drive online traffic, and thus customers to their business websites. These often mean more common search engines like Bing, Yahoo, and Google as they get nearly all of the search traffic online. We also look at a huge number of other factors like; Google Local, Google Maps, YouTube videos, Facebook business pages, Twitter, LinkedIn, Directory listings, and Reputation management. We can handle so many different aspects of information sharing for you.
Our big goal is to connect the great people of Greensboro with the best businesses around them, hopefully, you! The top 5 results in Google get at least 75-85% of the total clicks on the page. Further narrowed, that number one result is going to get at least 50% of the clicks and often time far more. Those numbers mean something, being in the top can make a huge difference. Today, frankly, you need an online presence to continue to grow and market your business.
How Does Edge Digital Manage all of This?
We put a lot of research and effort into our search engine optimization strategies, not only do we want to push your website but we want your social media accounts to get more visits/follows, and so much more. We have the experience under our belt to know what should and shouldn’t work well, and how to approach all of those different things. One thing you have to be open to is the fact that rankings are volatile, some days it could look like you’re dropping than the next you’ll be back at #1 for all of your keywords. There are always going to be more people trying to pass you in the rankings, never forget that!
With a lot of moving parts, it just takes just a little slip to mess the whole search engine optimization process up. With how hard it can be to make any real progress in SEO, it takes a watchful eye to even maintain these rankings. Bear in mind that Google said as of a few years back they have over 30 trillion web pages indexed. That’s part of the reason it can take so long to see change or even be picked up at all in the rankings! SEO is always ongoing work. Getting there is just the first step, you want to think that every single business under you is attempting to move up and take your place. Now you need to work to stay up there, it is hard work to stay at the top! If you stop you will drop eventually, it doesn’t matter how good the work you did may have been done.
ADA Website Accessibility
Did you know that legally everyone needs to be able to access and gather the needed info from your website? The Americans with Disability Act put forward that legally, your business needs to be accessible to any and all of those with disabilities. This means anything from ensuring your front door is wheelchair accessible to having your website set up so a blind person could navigate it. Now that you know that, do you really think your website is completely compliant with every rule that the act sets forward? Unless your website was built specifically with it in mind or retrofitted to be compatible, the answer is no. Lucky for you, Edge Digital has the specific tools needed to do a full audit of your site and identify every little ADA compliance issue, then our web team can go directly in, get everything within compliance, and just like that you’re in the clear when it comes to any related lawsuits or issues. On top of being compliant it’s always good to be able to reach out to as many people as possible! Learn more about our ADA website accessibility services.
Raleigh Digital Marketing is here to help you. We’ve spent a long time doing business and making connections around the Greensboro area and beyond, we’re proud to become part of the communities that we are. Could our Google AdWord services be for you? Or our social media marketing? What about our SEO services? We offer a wide variety of services, a combination of all of them could do amazing things for your business!