(919) 726-4366 info@youredgedigital.com


Google Analytics – One Metric To Monitor

When you look at your Google Analytics report, do you know what all those numbers mean? Do you know which numbers are the most important to increase your business? In this video, Kim Adamof of Edge Digital explains one particular metric to track that translates into...

You Can’t Win If You Can’t Score

Do you want to win more business? That's a big YES. What's the answer to the big question, "what is it going to take to win?" The bottom line is having a plan. We have found that home improvement companies that utilize all four marketing strategies are the biggest...

Google’s New Tool To Help Manage Reputation

Recently, Google released a tool that allows Google My Business accounts to manage the removal request of Google reviews one by one and get status updates on the request. This new tool comes after a study found that people are 40% less likely to trust online reviews...

Google Update Write-Up

Few things in the world can strike fear into the heart of an SEO like the words "core algorithm update" do. For some, that means their site and rankings will go flying up higher than they've ever been before. For many others, though, it means that they are about to...

What is Media Buying? Here’s all you Need to Know

The world of marketing is vast and ever-changing, but some things remain the same. Pay per click ads are here to stay for a while. Of course, this is just one aspect of media buying so you don't want to put all of your eggs in one basket with it. When it comes to...
phone number

The Department of Justice (DOJ) requires some businesses to comply with the Americans with Disabilities Act (ADA). Websites should be accessible to users with hearing loss, visual impairment, and those who need assistive devices to navigate.  Failure to comply with ADA leaves your business at risk of losing potential customers, damaging brand reputation, and attracting costly lawsuits. For this reason, ADA compliance is a necessity for designated businesses.

Which businesses need ADA Compliance?

Title I of ADA requires businesses with more than 15 full-time employees that work for at least 20 hours a week to comply. Similarly, Title III mandates public transportation, banks, hotels, and other “public accommodations” to comply. This mandate applies to both digital and physical considerations. However, ADA does not set clear rules for website compliance. Businesses rely on the Web Content Accessibility Guidelines (WCAG) to ensure their websites are accessible to people with disabilities. WCAG is a reference point for businesses looking to improve their website’s accessibility—and consequently avoid lawsuits and other risks. Conformance to WCAG is organized into three levels:

  • Level AAA: The most complex and highest level attainable.
  • Level AA: Addresses common or significant barriers to web accessibility.
  • Level A: The bare minimum—featuring basic features.

What are some common ways businesses can address ADA Compliance issues?

Please note that ADA compliance and website accessibility are a bit subjective. Here are a few checklist items:

  • The content should be robust and compatible with assistive technologies and other user agents.
  • Audios, videos, and images should have Alt tags that describe the object and its purpose on the website. Making content perceivable is especially useful for users who need to hear or read alternative descriptions to understand the media.
  • Content should be understandable – i.e., predictable and readable.
  • The site should be operable by providing keyboard accessibilities.
  • Ensure an organized and consistent layout. Buttons, links, and menus should be easy to navigate and delineated.
  • The language used in the website should be identifiable in the header code for visitors who use text readers.
  • The site should automatically offer suggestions or recommendations for better navigation—especially for users who come across input errors.
  • Audio and video content should have transcriptions to help users with hearing impairments.

Generally, websites should facilitate reasonable accessibility.

Contact Edge Digital

To find out more about how you can deal with the complexities of ADA compliance or how to improve your website’s accessibility, consult Edge Digital for a FREE accessibility assessment. Call 919-726-4366 for an appointment.