What is guest posting? Is guest posting beneficial for your business? What are the positive benefits of guest posting for SEO? These are all common questions for digital marketers and, whether or not you’re an SEO expert, there’s always something one can find out about how to boost your local SEO.
Guest Posting Defined
A guest post, also called a guest blog, may be a good way to usher in new visitors and promote your business. The guest writer will usually work with or be an expert on the topics associated with what you offer, in order that they can provide quality content for his or her readers!
Guest blogging is often a good way for bloggers with less traffic or those that want their own site exposure. Is it worth investing longer in guest posts?
Benefits of Guest Blogging
The benefits of guest blogging for SEO are far beyond what one can first see. A number of the more well-known benefits include:
- Builds backlinks
- Enhances the domain authority of your website
- Increases brand awareness by expanding your network & visibility
- Increases organic traffic
Builds Backlinks
Guest blogging provides a great way to build high-quality links that can help your SEO ranking. As search engines look at the number and quality of these incoming guest blog posts, they’ll be impressed by how many natural referring site URLs are included in each article for you! You may even find yourself gaining more visibility on Google News when using this strategy – which means an extra stream of traffic coming into contact with what matters most about YOUR brand!
Increases Brand Awareness by Expanding your Network & Visibility
Guest posts are a great way to generate new leads and build industry awareness. Guest authors know that their work will be seen by many people, so they make sure the content is well-written and enjoyable for all readers—especially those who may not have heard of your business before! You’ll get an SEO boost because these sites index them highly in search engines too; just remember when posting which blog platform serves you best (there’s more than one) as this can affect how quickly links show up online.
Increases Organic Traffic
Guest posts are a great way to boost referral traffic and improve your company’s web pages in the search engines. When you have backlinks from multiple sites, it increases how valuable those content items appear which will help raise rankings on SERPs!
Other possible benefits include:
- Builds relationships
- Grows email list
- Grows social media following
Creating A Solid Guest Posting Strategy
Guest blogging is a great way to build your brand and make new connections in the industry. However, it’s not as easy or straightforward as you might think! There are many steps involved before getting started- from deciding on goals for this project through setting standards about what opportunities work best for YOU specifically (and why). But don’t worry – we got those covered too with our handy guide below:
- Set Goals
- Find Blogs to Contribute To
- Write High-Quality Content
Set Goals
The first element of any good guest post strategy starts with knowing what you want as the goal for this campaign or project; otherwise it’s impossible to know where we’re going! After all – there needs to be some destination if ever expect things get done right! The typical goals aligned nicely within those benefits described earlier include driving traffic towards specific landing pages (or websites) that lead people into converting onsite
Find Blogs to Contribute To
Guest blogging is an important strategy for content creators to employ when they want their work published on other websites. In order to find sites that accept guest authors, you’ll need a few things: one of which being finding sites with active blogs and looking out actively seeking new material from contributors like yourself!
Write High-Quality Content
Guest posts are an important driver of search engine rankings, but they can also be challenging to write well. Make sure you do your best to create a catchy headline, perform keyword research, provide professional-looking images, and correctly format the post.
Contact Edge Digital for SEO Services
Give us a call, or send us a message, at Edge Digital Raleigh, NC for all of your SEO business needs!
Kim works with brands since 2011 to develop and manage their digital and social media strategies; meet company objectives, such as increasing leads, engagement, and website traffic, utilizing best practices, the latest tools and strategies; and develop quality content. She is a problem-solver who loves a challenge when it comes to increasing sales.