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3 Simple Secrets To Improve SEO

Many factors go into a website to show in search engine results. Search algorithms are constantly adjusted, but if you implement these secrets, you can insulate the site from riding the waves of page 1 to page 4 to page 2, etc. Secrets to Improve SEO Secret #1: Image...

Google Analytics – One Metric To Monitor

When you look at your Google Analytics report, do you know what all those numbers mean? Do you know which numbers are the most important to increase your business? In this video, Kim Adamof of Edge Digital explains one particular metric to track that translates into...

You Can’t Win If You Can’t Score

Do you want to win more business? That's a big YES. What's the answer to the big question, "what is it going to take to win?" The bottom line is having a plan. We have found that home improvement companies that utilize all four marketing strategies are the biggest...

Google’s New Tool To Help Manage Reputation

Recently, Google released a tool that allows Google My Business accounts to manage the removal request of Google reviews one by one and get status updates on the request. This new tool comes after a study found that people are 40% less likely to trust online reviews...

Google Update Write-Up

Few things in the world can strike fear into the heart of an SEO like the words "core algorithm update" do. For some, that means their site and rankings will go flying up higher than they've ever been before. For many others, though, it means that they are about to...
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Sandra is my esthetician who keeps my skin looking young. She had to close her business during the COVID Pandemic for two months. In July, she sent out an email asking her client base who plans on returning to gauge interest and decide whether to open again or close completely. I immediately booked an appointment to see her.

During my appointment, Sandra told me about 25% of your clients had returned. She’s still on the fence about closing down. As a solopreneur, Sandra’s business is HER; her ability to provide a service is how she makes her living. When I first started in marketing, that was me too.

Sandra’s business is a “want”, not a “need”. Between the COVID pandemic, job losses, and fear of the economy, businesses that rely on disposable income will struggle throughout 2020 and 2021.

The #ShopLocal movement was meant to help local businesses during the holiday shopping season. It seems relevant today with all the UPS, FedEx, and USPS trucks rolling around our neighborhoods. Competing on Amazon’s level for small product sales is impossible. Small businesses like Sandra face the challenge of getting the word out about products they sell and encouraging people to come back into ultra-clean spas.

To get the word out about your business, Google has several features that you can take advantage of for free.

Google is a powerful search engine that turned its name into a verb, “I’ll google that.” Just having a website is not enough to get found in search results. I’m not going to get into all the ways your website can get noticed, but here’s one hint – Google Reviews.

For business owners who have a small marketing budget, Google Ads can work well to get people in the door, but there first has to be “googling” something. The cost per click is based on competition, so if you have a lot of competitors, this can be a significant expense.

What if your marketing budget is minimal, like Sandra? If your local business has people “googling” for your products or services and a physical location, you can utilize Google My Business (GMB). It is your Google map listing where people can leave a review and find directions to your location.

Did you know you can post on your GMB listing just like a Facebook post? Go to business.google.com and sign in. Create a post for an offer, an update, or an event with an image, and some text – same as you would for a Facebook post. It will appear for seven days on your profile and displays under the title “From the owner.”

Here is an example:

Edge Digital SEO

Edge Digital SEO

Edge Digital SEO

If your business needs help getting found online, we’ve got solutions. Contact Edge Digital for help developing your business’ SEO Strategy.

 


Local Optimization Ebook Cover_FINALSupercharge Your Local SEO By Uncovering the Hidden Potential of Google My Business

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