Target Visitors Using WordPress SEO
Getting visitors to your website is one of the most vital things you need to do; if you have until now found it difficult to do, you should look into WordPress SEO (Search Engine Optimization). If you haven’t heard of WordPress before, you must have been stranded on a desert island somewhere! It is one of the world leaders for blogging, if not the singular leader. Why WordPress? Well, it’s mostly due to its ease of use in addition to the tons of benefits it packs such as search engine optimization features. However, you have to be fully aware of the dynamics that go into optimizing your WordPress blog before you can see any results. Used correctly, the optimization WordPress offers can dramatically increase the traffic to your site. In this article, we will explore various tips that will help you get the most out of your site.
One of the most vital roles in determining how your website will be ranked will be filled by your WordPress titles incorrectly. Using targeted and relevant keywords in your post titles are key, as a search engine will use these keywords to determine your ranking. These relevant keywords should be in the title as well as your content. Limiting the usage of each title to one time only will help to ensure that your ranking strategy is clearly communicated to the search engines. You’d rather have a few pieces of good content about one thing than a bunch of mediocre ones.
Alternatively, it is a good idea to keep relevant keywords listed nearby for application in creating posting titles. It will require a delicate balance to ensure that your titles are SEO friendly, as well as being clear and understandable to your visitors. Draw your audience in with an enticing, targeted headline that creates interest in the topic. The titles shouldn’t belong, but to the point and be instantly understandable to the person who’s reading it. To attain a high rank within popular search engines, the content you publish must be first-rate with attention to detail and consistent use of relevant key terms.
A lot of people don’t think about categorizing their blogs, but when you begin adding categories you’ll find it makes your blog seem more approachable. Those visiting your site will appreciate it, as it will make navigating and searching for something far easier. Search engines will also find it helpful. Keep your posts ordered and tidy. When you’re creating categories, it doesn’t matter how much information you’ve previously published, it all gets its place. The category is listed in the post, as well as in the URL, when you have your permalinks feature turned on. Since most visitors are usually in a hurry, it’s a great idea to let them know about your post right there in your URL. This also allows you to have focused pages and sections getting all of the attention from specific posts, which is better for you.
When it comes to SEO in WordPress, one of the most crucial things you should do is be sure that your blog’s permalinks are customized. That means that the title of your post should also be part of the URL. All you have to do is alter the permalink structure in the options settings. The default structure is made of numbers/question marks, so you need to make changes to avoid this as SEO wise it’s not really beneficial, which will affect your ranking in the long run. It also just looks better to readers, all of those random characters scare people at times.
If your business needs help ranking on Google, contact us for a quote. If your business needs help with anything digital marketing related, give us a call at (919) 616-0219. We’d love to help you.
Phillip Worrell, SEO Manager
You can have the best website out there, but if no one sees it, what good is it? Phillip is our go-to guy for getting our SEO clients’ websites seen by more potential customers. Phillip uses everything from link building & keywords to metadata and more to get results!