During this unprecedented time, we have seen some of our client’s businesses struggle with a lack of foot traffic, events canceled, and people not spending money out of fear and panic. Some businesses have shut down while others change to “by appointment only”. Let’s pray this is very short term and temporary.
Provide Value by Creating Videos
If your business cannot generate income due to social distancing, you can still provide value to your followers. Get in front of them via video to engage, educate, and inspire. Even if you have never tried creating a video before, you have the time so why not give it a try. The easiest way to create a video is to use your smartphone to record a message or do a Live video on either Facebook or Instagram. Don’t forget to turn your phone horizontally.
And remember…
?CONNECT.
?BE HUMAN.
?HELP.
Focus on spreading love and compassion during a time of fear and uncertainty. ❤️
Be humble and come from a place of value. ?
Educate your customers and communities. ?
Engage with them on a deeper, emotional level. ?
Show them how you are getting through this. ?
Share your knowledge with them. ???
Just be present with your audience and stay Top of Mind. ?
This is also an opportunity to build up your content. Think about what people search for and what questions they ask about your business and industry. Now is the perfect time to work on your video strategy and improve your website’s search rankings. Get prepared for when business turns around.
Evergreen Content Marketing Strategy Using Q&A Videos
More People Are Online Now
Make sure your website shows up. Think about what your customers are typing into Google. Does your website appear in search results on page 1 or 2? We all know because we’ve done it, that hardly anyone goes past page 2 to find what they are looking for. If your business needs help showing up on Google, here are a few tips that can help you.
Important Google Review Announcement
Google announced there is limited functionality for Google My Business, meaning people will not be able to leave a Google Review for a business.
“We are taking steps to protect the health of our team members and reduce the need for people to come into our offices. As a result, there may be some temporary limitations and delays in support as we prioritize critical services.”
Mike Blumenthal at GatherUp covered this
How does this effect your business?
Despite people’s near-universal struggles now, probably some of your customers / clients / patients are more than willing than usual to help you out by leaving a Google review. What we suggest is that you steer people toward whatever industry-specific site is most visible in your space (e.g. HealthGrades, Avvo, Zillow, Houzz, TripAdvisor, etc.). Facebook reviews would be a distant third choice in this case.
Attention Small Business Owners
During this time, if you are looking for business and marketing ideas to help your business, we are offering FREE ONE HOUR Consultations to anyone who asks.
We’re willing to talk strictly about your business and come up with some ideas you can try. Take what you like and leave the rest. It’s on the house with NO obligation. Click here to sign up.
This is a time to work together and help each other out.
And lastly…
?This too shall pass.
If your business needs help with social media, or any other aspects of digital marketing, give us a call at (888)404-5850 or contact Edge Digital today. Edge Digital is excited to help you grow and improve your business!
Kim works with brands since 2011 to develop and manage their digital and social media strategies; meet company objectives, such as increasing leads, engagement, and website traffic, utilizing best practices, the latest tools and strategies; and develop quality content. She is a problem-solver who loves a challenge when it comes to increasing sales.