(919) 726-4366 info@youredgedigital.com

NEW!

One Document You Need When Hiring a Marketing Manager or Agency

As a business owner looking for a digital marketing agency, you can have one piece of paper that will save you and the new agency loads of time. In this video, Kim Adamof of Edge Digital explains what should be on this piece of paper and why it's essential. A list of...

3 Simple Secrets To Improve SEO

Many factors go into a website to show in search engine results. Search algorithms are constantly adjusted, but if you implement these secrets, you can insulate the site from riding the waves of page 1 to page 4 to page 2, etc. Secrets to Improve SEO Secret #1: Image...

Google Analytics – One Metric To Monitor

When you look at your Google Analytics report, do you know what all those numbers mean? Do you know which numbers are the most important to increase your business? In this video, Kim Adamof of Edge Digital explains one particular metric to track that translates into...

You Can’t Win If You Can’t Score

Do you want to win more business? That's a big YES. What's the answer to the big question, "what is it going to take to win?" The bottom line is having a plan. We have found that home improvement companies that utilize all four marketing strategies are the biggest...

Google’s New Tool To Help Manage Reputation

Recently, Google released a tool that allows Google My Business accounts to manage the removal request of Google reviews one by one and get status updates on the request. This new tool comes after a study found that people are 40% less likely to trust online reviews...
phone number

As more and more people grow dependent on the internet for work, personal needs, and leisure, it is becoming ever more important for websites to be easily accessible. A large component of this is ensuring a site is compliant with the guidelines set forth by the Americans with Disability Act. Making a website conform to ADA guidelines can be involved, but the increased accessibility is well worth the effort. Depending on the size of the company running the site, accessibility for the blind and deaf with voice navigation and other compliant functions is required.

Such compliance efforts pose quite the challenge, and, unfortunately, the legislation on the matter is somewhat unclear as to what is considered suitably compliant. Fortunately, there is help through the Web Content Accessibility Guidelines. These guidelines demonstrate how to make compliant content. One example of such material is making sure the site’s content is easy to perceive. Audio assistant technology is an excellent example of such compliance. Easy navigation for the site is also essential. Keyboard interfaces, such as those for the blind, is another example. The website should also be easy to understand. Utilizing input assistance and content readability helps with such efforts.

Perhaps the most difficult, yet possibly most important, the site should be compatible with multiple user assistive devices and interfaces. This compatibility is especially important since it doesn’t matter how compliant a website is if it cannot be accessed or used. An IT expert is essential to ensure compliance. Since the rules are unclear, the reliance on other guidelines tends to create a copycat effect. This effect does have the benefit of creating consistency amongst compliant sites. For example, the use of alt tags for images, audio files, and videos is an easy adjustment. Another easy compliance trick is the use of transcripts. A consistent and orderly layout is also a good idea and is generally useful for easy website navigation for everyone.

Creating an easily accessible and compliant site that abides by ADA guidelines can be a lot of work and is sometimes required. Though it needs to be handled by IT experts, the benefits are well worth the time and money, ensuring a proper layout. The ability to make a website accessible for a wider audience means more viewers and readers, which means a more significant base for the site and its affiliates. In the modern world, compliance and fighting ableism aren’t just about following guidelines. It’s about supporting fellow humans.

Do you need help with your website?  Contact Edge Digital.  We know about ADA compliance and will make sure your website is accessible by all.  Call 919-726-4366 for more information.