What is Technical SEO?

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Uncover What’s Holding Your Site Back

Think of it as the behind-the-scenes wizardry that ensures your website not only ranks higher but also provides an exceptional user experience.

Technical SEO emerges as the unsung hero.

Think of it as the behind-the-scenes wizardry that ensures your website not only ranks higher but also provides an exceptional user experience. From improving load times to enhancing mobile-friendliness, Technical SEO addresses the hidden factors that Google values. Let’s dive into the world of Technical SEO and explore how it can revolutionize your online presence.


Crawling, Indexing, and Rankings: The Unseen Dynamics

When you enter the realm of Technical SEO, you step into the intricate dance between search engines and your website. Crawling, indexing, and rankings form the dynamic trio that powers the visibility and success of your website in the digital realm.

Enhancing Crawling Efficiency

Embrace techniques that boost your website’s crawlability. From strategic XML sitemaps to organized URL structures, we unveil ways to ensure search engines find every nook and cranny of your site.

A map of your website pages creates instructions for search crawlers – what pages exist, how they are organized, and what to look at. It’s machine-speak and not intended for your visitors.

The sitemap is especially important if:

  • Your site is new or doesn’t have a lot of external (backlink) links pointing to it.
  • Your site is large and has a lot of pages for search crawlers to find.
  • Your site does not have internal links (pages linking to one another).

Mastering Indexing for Search Dominance

When it comes to Technical SEO, mastering indexing is akin to having the key to search engine dominance. Indexing, a pivotal aspect, shapes how your website’s content is cataloged and presented in search engine results.

When you master indexing within the realm of Technical SEO, you’re orchestrating a symphony of visibility.  Three main elements are

  • Meta Robot Tags – often referred to as meta robots or robots meta tags, are HTML elements that provide instructions to search engine crawlers on how they should interact with a specific web page.
  • Canonicalization addresses the issue of duplicate content across a website.
  • Mobile Optimization – how does the website perform and function on mobile devices.

Mastery of indexing in Technical SEO isn’t just about playing the game; it’s about rewriting the rulebook for search engine dominance. As you optimize your content for indexing precision, you’re paving the way for your website to rise above the competition, capturing the attention of search engines and users alike.

GLOSSARY for Technical SEO - Crawling Indexing Ranking - column header

Crawling is the initial stage where search engine bots traverse your website’s pages, often called crawlers or spiders. Like explorers charting new territories, these bots navigate your website’s links, gathering information about its content, structure, and relationships. Effective crawling ensures that search engines can discover and understand all the valuable content your site offers.


Indexing is the meticulous cataloging of your website’s content that follows the crawling process. Think of it as a library’s catalog, where each book (or webpage) is categorized, tagged, and stored for easy retrieval. This step involves analyzing the information gathered during crawling, extracting keywords, and associating them with specific topics. A well-indexed website ensures that when users search for relevant keywords, your content has a higher chance of being displayed in search results.


Rankings are the crowning achievement that every website aspires to achieve. After crawling and indexing, search engines assess the quality and relevance of your content to assign it a position in search results. This process involves considering a multitude of factors, including the content’s relevance to user queries, its authority, and the user experience it offers. Websites that successfully master crawling, indexing, and rankings are the ones that shine brightly in the search engine spotlight, attracting more visitors, engagement, and ultimately, business success.

What are Meta Robot Tags?

Meta robot tags, often referred to as meta robots or robots meta tags, are HTML elements that provide instructions to search engine crawlers on how they should interact with a specific web page. These tags play a crucial role in controlling how search engines index and display content from a website. Meta robot tags are particularly important in Technical SEO as they contribute to the overall search engine optimization strategy.

There are several directives that can be used within meta robot tags:

  1. index: This directive tells search engines that the page’s content should be indexed. It’s the default behavior if no meta robot tag is specified.
  2. noindex: This directive instructs search engines not to index the page’s content. It’s often used for pages that you don’t want to appear in search results, such as thank-you pages, login pages, or duplicate content.
  3. follow: This directive allows search engines to follow the links on the page. It’s the default behavior for search engine crawlers if no meta robot tag is specified.
  4. nofollow: This directive tells search engines not to follow the links on the page. It’s often used for pages where you don’t want to pass authority to the linked pages.
  5. noarchive: This directive prevents search engines from storing a cached copy of the page. It’s used when you want to prevent users from accessing older versions of the page’s content.
  6. nosnippet: This directive prevents search engines from showing a snippet of the page’s content in the search results. It’s useful when you want users to visit the page to see the full content.

Using meta robot tags strategically can help you control how search engines interact with your website’s pages, optimize your crawl budget, and improve the overall user experience. They are an essential tool for ensuring that search engines understand your content and display it appropriately in search results.

What is canonicalization?

Canonicalization is a critical concept in Technical SEO that addresses the issue of duplicate content across a website. It involves specifying the preferred version of a web page when multiple versions of the same content exist. The goal of canonicalization is to inform search engines which version of the content should be considered the authoritative or primary source, thus avoiding confusion and potential SEO issues.

Duplicate content can arise due to various reasons, such as multiple URLs pointing to the same content, parameter variations, or slight differences in URL structures. Search engines might struggle to determine which version to index and rank, potentially leading to diluted search rankings and the wasted allocation of crawl budget.

Canonicalization is implemented using a special HTML tag known as the “canonical tag” or “rel=canonical.” By adding this tag to the header section of the HTML code of a page, you’re indicating to search engines the preferred version of the content. When search engines encounter the canonical tag, they consolidate the ranking signals for the different versions and attribute them to the specified canonical URL.

For instance, if you have a product page that exists at both “example.com/product” and “example.com/products?id=123,” you can add a canonical tag to the “example.com/product” page to indicate that it’s the preferred version. This helps ensure that search engines recognize the intended version and consolidate ranking signals accordingly.

Canonicalization not only aids in streamlining your website’s SEO efforts but also enhances user experience by directing visitors to the most relevant and authoritative content. By indicating the primary source of content, you contribute to a more organized and efficient web presence, positively impacting your search engine rankings and user engagement.


Studies show that the first result in organic search typically receives 30% of clicks while the second results gets around 15%, and the third might have 10% or lower.

Speeding Up Success: Site Performance Optimization

The Need for Speed: A Website’s First Impression

Site speed isn’t just a number; it’s a reflection of user experience. A swift-loading website not only pleases visitors but also catches the eye of search engines.

Mobile-Friendly Magic

Mobile-friendliness isn’t a luxury; it’s a necessity. You probably already know about responsive design and mobile-first indexing, which ensures your site shines on all devices.

Take a moment to be a visitor on your website and see how it functions, looks, and how it navigates. Notate any challenges and let your website developer know.

Click Here to Test Your Site's page speed. Image links to tool

Navigating the Seas of Site Structure

URLs that Speak Volumes

Your URLs aren’t just web addresses; they’re pathways to user engagement. Start by examining your website’s URLs to ensure they are descriptive, concise, and organized.

  • Remove unnecessary parameters or query strings from URLs, as these can complicate indexing and user experience.
  • Aim for a clear hierarchy that reflects the structure of your content, making it easier for search engines and users to navigate.
  • Incorporate relevant keywords into your URLs but avoid keyword stuffing.
  • Implement proper redirects for any outdated or duplicate URLs to maintain link equity.

By simplifying and optimizing your URL structure, you’re enhancing your website’s search engine visibility and providing a more intuitive user experience, which can ultimately drive higher organic traffic and better search rankings.

Outsmarting Duplicate Content Dilemmas

Duplicate content can be a buzzkill for rankings. Explore the power of canonical tags and smart content structuring to combat duplicate content blues.

Technical SEO - Site Structure - helpful content
Blog: The Keyword Research Process
There are various reasons why conducting keyword research is crucial to your business’s success. Doing so allows companies to gain insight into the precise language their target audience uses, enabling them to make content that resonates with them. Using the proper keywords for your business and industry considerably elevates your organic search results and overall visibility.


Canonical Tags

Canonical tags, also known as rel=canonical tags, are HTML elements used in web pages to indicate the preferred version of a URL when multiple versions of similar or identical content exist. These tags are particularly important in addressing the issue of duplicate content, which can negatively impact search engine rankings and user experience.

The primary purpose of a canonical tag is to help search engines understand which version of a web page’s content should be considered the authoritative or original source. This is especially useful when there are different URLs leading to the same or very similar content. By specifying the canonical URL using the rel=canonical tag, you’re guiding search engines to consolidate the ranking signals and attribute them to the specified canonical URL.

For instance, if your website has both “example.com/blog/post” and “example.com/blog/post?id=123” URLs for the same blog post, you can add a canonical tag to the “example.com/blog/post” page. This tag communicates to search engines that “example.com/blog/post” is the preferred version, preventing the dilution of ranking signals across multiple URLs.

Canonical tags offer several benefits:

  • Consolidating Ranking Signals: By specifying the canonical version, you ensure that search engines attribute all ranking signals to a single URL, boosting its overall search visibility.
  • Avoiding Duplicate Content Penalties: Canonical tags help prevent duplicate content issues, which can lead to search engine penalties or lower rankings.
  • Improving User Experience: When search engines understand the preferred version of your content, they can present a consistent and relevant result to users.

Uncover What's Holding Your Website Back From Ranking!

The Secure Path to Success: HTTPS Migration

Embrace the Lock: The SSL Advantage

HTTPS isn’t just a security badge; it’s a ranking boost. Having an SSL certificate and using HTTPS is not only essential for ensuring a secure browsing experience for users but also a ranking factor for search engines like Google. Websites using HTTPS are generally favored in search rankings over those without SSL, reflecting the growing importance of online security.

An SSL certificate is installed on a web server, specifically on the server that hosts a website. It’s used to establish a secure and encrypted connection between the server and a user’s web browser. This will keep the data transmitted between the user and the server private and protected from potential threats.

Transitioning Made Easy

Migrating from HTTP to HTTPS doesn’t need to be daunting. We break down the steps to ensure your website’s secure transformation.

Technical SEO - https and ssl - helpful info header
What is SSL?

SSL stands for Secure Sockets Layer, and it’s a protocol that provides a secure and encrypted connection between a user’s web browser and the server hosting a website. In practical terms, SSL is what enables websites to use the “HTTPS” (Hypertext Transfer Protocol Secure) in their URLs. When a website is using HTTPS, it means that the data transmitted between the user’s browser and the web server is encrypted and secure.

These certificates are small data files that digitally bind a cryptographic key to the details of an organization. When a website has an SSL certificate, it activates the padlock icon in the browser’s address bar, indicating to users that the connection is secure.

SSL Installation Process

The installation process involves a few steps:

  1. Generate a Certificate Signing Request (CSR): The server administrator generates a CSR, which includes information about the website and its domain name.
  2. Purchase or Obtain an SSL Certificate: The CSR is submitted to a Certificate Authority (CA) to purchase or obtain an SSL certificate. The CA verifies the domain ownership and issues the certificate.
  3. Install the SSL Certificate: The SSL certificate, along with any intermediate certificates provided by the CA, is installed on the web server. This usually involves copying and pasting the certificate data into the server’s configuration files.
  4. Configure the Web Server: The server’s configuration needs to be updated to enable HTTPS using the SSL certificate. This typically involves specifying the SSL certificate’s location and other security settings.
  5. Test the Installation: After installation, the SSL certificate’s functionality is tested to ensure that it’s correctly set up and provides secure connections.

Once the SSL certificate is properly installed, users accessing the website through HTTPS will see the padlock icon in the browser’s address bar, indicating that the connection is secure. Additionally, the website’s URL will start with “https://” instead of “http://”, indicating the presence of the SSL certificate and the secure browsing environment.

Technical SEO Case Study

Technical SEO for Content-Rich Website

neogenix charlotte nc seo 1-1

Challenge: A content-heavy website was struggling with indexing issues. Despite producing high-quality content, a significant portion of it wasn’t indexed by search engines.

Strategy: The Technical SEO team conducted a comprehensive technical audit and identified issues with incorrect canonical tags, pagination, and internal linking. We implemented proper canonical tags, restructured pagination URLs, and optimized internal links.


  • Enhanced Indexing: With the corrected canonical tags and improved pagination structure, search engines were able to index a larger portion of the website’s content.
  • Higher Keyword Visibility: As the previously unnoticed content started getting indexed, the client’s targeted keywords began to rank higher in search results.
  • Increased Organic Traffic: The improved indexing and search rankings led to a 40% increase in organic traffic over six months, bringing more visitors to the valuable content on the site.

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  • Technical SEO optimizes hidden website elements for enhanced search engine visibility.
  • Crawling, indexing, and ranking form the foundation of Technical SEO.
  • Swift site speed and mobile-friendliness directly impact user experience and search rankings.
  • Organized URL structures and canonical tags aid navigation and combat duplicate content.
  • HTTPS migration not only boosts security but also influences rankings positively.

Receive a FREE Website SEO Audit and Uncover What's Holding Your Website Back From Ranking!

Technical SEO isn’t just a checklist; it’s a roadmap to online triumph. It plays a crucial role in addressing specific challenges and driving remarkable outcomes. By optimizing hidden elements, your website can rise above the competition, captivate users, and resonate with search engines. So, why wait? Let the magic of Technical SEO elevate your digital presence today.

Are Technical Issues Hindering Your Website’s Success?

Is your website struggling to attract the traffic and customers you deserve? Despite your best efforts, do you find yourself falling behind in the fiercely competitive online landscape? The culprit might be lurking within your website’s technical foundation.


What exactly is Technical SEO?

Technical SEO is the art of optimizing the hidden technical aspects of your website to improve its visibility in search engine results. It involves fine-tuning factors like site speed, mobile-friendliness, URL structures, and security to ensure your website not only ranks higher but also provides a seamless user experience.

How does Technical SEO differ from other SEO techniques

While other SEO techniques focus on content and keywords, Technical SEO addresses the technical infrastructure of your website. It ensures that search engines can access and understand your content, which in turn improves your chances of ranking higher in search results.

How can I get started with Technical SEO for my website?

Start by conducting a technical audit of your website to identify areas that need improvement. Focus on optimizing site speed, mobile responsiveness, URL structures, and security. If you’re not sure where to begin, consider seeking professional assistance to ensure your website’s technical foundation is strong and optimized for success. CLICK HERE for a Website SEO Audit


Why is Technical SEO important for my website?

Technical SEO sets the foundation for a successful online presence. It ensures that search engines can easily crawl, index, and rank your content, leading to improved visibility. Additionally, optimizing technical elements enhances user experience, leading to lower bounce rates and higher conversions.

Can Technical SEO really impact my website's rankings?

Absolutely! Technical SEO directly influences how search engines perceive and rank your website. Factors like site speed, mobile-friendliness, and security are now crucial ranking signals. By optimizing these elements, you can significantly improve your website’s rankings and visibility.