On the Edge
Marketing Resources
Conversion Rate Optimization: Traffic is great but leads are better
What is Conversion Rate Optimization (CRO)? Whether you're a doctor, run a medspa, or remodel homes, your website is a digital storefront. However, more than having a stunning website is required; you need it to work tirelessly to convert visitors into loyal clients....
Unlocking Domain Authority: Boosting Your Website’s SEO Power
Demystifying Domain Authority Understanding and harnessing the power of Domain Authority (DA) has become paramount for any website owner. DA is a game-changer in ranking and beating your competitors to the top of search results. Let's take a journey to demystify...
What is Backlinking: A Comprehensive Guide
Uncover the intricate web of backlinking in simple language with no jargon. This insightful overview provides a fundamental aspect of digital marketing and SEO. We'll explore what backlinking is, its role in building a robust online presence, and how it impacts a...
Technical SEO Is the Foundation for a Website’s Rankings
Technical SEO is the Foundation In the world of digital architecture, where websites aspire to reach towering success, a different kind of blueprint is essential – a crucial one hidden beneath the surface. Welcome to the realm of Technical SEO, where the experts at...
The Keyword Research Process
The Keyword Research Process What is Keyword Research? To better navigate the world of SEO, keyword research is a fundamental process that involves examining the words and phrases that are used when looking up information about products or services you offer. This...
Winning the Zero-Click Search: Strategies to Capture Featured Snippets and Rank Zero
Winning the Zero-Click Search: Strategies to Capture Featured Snippets and Rank Zero What are Zero-Click Searches? As online search engine behaviors evolve, businesses must adapt their SEO strategies to remain visible and capture user attention. Recently, there has...
Cracking the SEO Code: The Impact of a Thorough SEO Audit
Cracking the SEO Code: The Impact of a Thorough SEO Audit Businesses constantly seek to establish a powerful online presence and attract their target market. Regular, in-depth SEO audits are fundamental to achieving this online success. These audits provide valuable...
Effective Management & Regular Updates of XML Sitemaps
How often should I update my XML sitemap? The frequency of updates depends on how often your website content changes. If you regularly add new pages or update existing content, it's a good idea to update your XML sitemap frequently - perhaps even daily or hourly....
Mastering XML Sitemap Submission to Search Engines: An In-Depth Guide
Why is it necessary to submit an XML sitemap to search engines? Submitting an XML sitemap to search engines enhances your website's discoverability, visibility on search engine results pages (SERPs), and overall SEO rankings. It guides search engines to index all the...
Crafting an Effective XML Sitemap: A Comprehensive Guide
How can I generate an XML sitemap? You can generate an XML sitemap manually by coding it yourself, or you can use a variety of online tools and software, like Screaming Frog, Google XML Sitemaps for WordPress, or XML-Sitemaps.com, to automate the process. Introduction...
Understanding the Basics and Significance of XML Sitemaps for SEO
What is an XML sitemap? An XML sitemap is a file that lists all the URLs for a website. This file helps search engines crawl and index the site more efficiently. Understanding the Basics of XML Sitemaps As we navigate the ever-evolving landscape of Search Engine...
The Mind-Blowing Power of Local SEO: Get Found in “Near Me” Search Results
The Mind-Blowing Power of Local SEO: Get Found in "Near Me" Search Results What is Local SEO? Local SEO, or Local Search Engine Optimization, is an essential process of optimizing a website to improve its visibility and rank higher in local search results. This...
Understanding Your Website SEO Audit: An Overview of Critical Areas
Understanding Your Website SEO Audit: An Overview of Critical Areas Without a doubt, there are countless strategies to perform a Website SEO audit. Whether you are a small business owner looking to optimize your website for search engine performance or an agency...
Contractor Marketing: SEO Strategies to Acquire New Homeowners
Contractor Marketing: SEO Strategies to Acquire New Homeowners As a contractor or home remodeling business owner, optimizing your website's visibility is crucial for attracting new clients. Using strategic SEO tactics to maximize your brand's visibility is...
The Ultimate Guide to Web Development
The Ultimate Guide to Web Development As we are in the prime of digital innovation, the first impression that potential customers ever make of your business or brand is often your website. As such, it is extremely important to design a website that not only is...
The Top Marketing Challenges that Businesses are Facing Today & How to Overcome Them
The Top Marketing Challenges that Businesses are Facing Today & How to Overcome Them There are many difficulties and challenges that small to medium-sized businesses are facing in 2023, particularly with regard to online awareness and ranking. Increased...
User Acquisition vs Retargeting: Which Approach is Better for your Brand?
User Acquisition vs Retargeting: Which Approach is Better for your Brand? As today's business world grows increasingly competitive, it is critical to have a strong digital customer acquisition plan. Some of the most popular digital customer acquisition campaign...
Caution, Most Businesses are Using AI Wrong
Caution, Most Businesses are Using AI Wrong AI is expected to become more popular among businesses this year for digital marketing, so it’svery important to be aware of some of the most common mistakes that are typically made. Thelaunch of ChatGPT in the fall of 2022...
The Basic Components of a Website
Have you ever wondered what goes into a website, how it works, and what all the terms mean? Here are several terms and meanings to help you understand all of the pieces that make up a website. What are the three components of a website? The domain name The...
Evergreen Content Marketing Strategy Using Q&A Videos
Video is an important piece to the overall marketing strategy for any business. 72% of businesses say video has improved their conversion rate. There is a saying that video is the fastest way to build trust with your audience. Video lets them see you, your team, and...