Case Study

divider 50 red 1123% Increase in Organic Search

NeoGenix Stem Cell Therapy is located in Charlotte, NC, and opened its doors in January 2020. Edge Digital designed a new website with two optimization objectives. First, make sure all the website pages are set up to rank in Google when the site is launched. And second, use conversion rate optimization techniques based on testing to design the website pages to get the most sales opportunities.

The client provided us with educational content, and our team worked closely to design the page layout, copy, and calls to action.

The site was launched in February 2020, just as the COVID-19 pandemic started.

We then started a monthly Search Engine Optimization (SEO) service to position them at the top of Google search.

When we compare June 2020 to June 2021, we found that new users to the site have increased 107.71%, with the number of pages viewed up 94.04%.


June 2020 vs 2021 chart3

neogenix analytics chart3Organic search in 2020 vs. 2021 was up 31.44%.

NeoGenix used advertising and SEO to promote the company to prospective patients.

In 2020, organic search accounted for 22.7% of all traffic to the site, and in 2021 that grew to 39.3%.

We tracked phone calls and completed forms and found that the goal conversions increased by 123.04% for organic traffic.

Organic search accounts for 50.98% of calls and forms when we look at goal conversions.

If your business isn’t getting enough traffic or conversions with your website, let us take a look and see what can be done to improve your results.