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Google Update Write-Up

Few things in the world can strike fear into the heart of an SEO like the words "core algorithm update" do. For some, that means their site and rankings will go flying up higher than they've ever been before. For many others, though, it means that they are about to...

What is Media Buying? Here’s all you Need to Know

The world of marketing is vast and ever-changing, but some things remain the same. Pay per click ads are here to stay for a while. Of course, this is just one aspect of media buying so you don't want to put all of your eggs in one basket with it. When it comes to...

Cutting Down on Your Paid Traffic Can Hurt Your Business a lot More than it Helps

With the COVID-19 pandemic crippling economies across the globe, companies are looking wherever they can to reduce overhead costs and stay afloat. As a result, some businesses might consider cutting their advertising costs by reducing or eliminating their paid...

Why Home Services Lead Generation Companies Don’t Work

Finding homeowners looking for a service you offer can be searching in a proverbial haystack for a needle or lead. Several companies attract and capture homeowners' attention to their site using content and advertising. In turn, these companies sell that attention to...

Digital Marketing: 10 Ways to Promote Your Business

Digital marketing is crucial for a business's growth and survival. One can still use flyers, brochures, and other forms of physical marketing. However, digital marketing is much more powerful and cost-effective in the long term. By using digital platforms, your...
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Marketing Strategy for Digital Growth

 

Our experienced digital growth and expert web professionals can guide your digital decisions and steer your business towards success.

 

The First Step is Having a Strategy

Before spending money on ads or social media posts, you need to have a strategy that will steer you towards your goals and objectives.

Our marketing strategist works with you to develop a plan, effectively and efficiently execute the plan, and measure the results with understandable, plain English reporting.

#WorkwithEDGE // Growth Strategy

Many businesses treat marketing like a game of darts.
They blindly throw money at the wall and hope something sticks.

Digital Marketing Plan

Edge Digital will craft a one-year digital marketing plan that is based on measurable data.

Who is your ideal target audience? Our process to clarify your audience includes several techniques we have successfully used with other clients. We help you get to know who your audience is, how they like to communicate, and what your messaging will be that will resonate.

Buyer Personas Analysis

Buyer Personas Analysis

Who is your ideal target audience? Our process to clarify your audience includes several techniques we have successfully used with other clients. We help you get to know who your audience is, how they like to communicate, and what your messaging will be that will resonate.

Lead Generation:
Messaging and Calls to Action

A solid lead generation strategy captures attention, provides useful content, and helps a prospect move down your funnel to become a new customer. We can help you build out your sales funnel and put a plan in place for lead generation.

Don’t just be “on” social media. “USE” social media to send traffic to your website, open the communication line with prospects, and build an audience. We help businesses develop a solid social media plan that will build their audience and their customer base.

Social Media Strategy Plan

Social Media Strategy Plan

Don’t just be “on” social media. “USE” social media to send traffic to your website, open the communication line with prospects, and build an audience. We help businesses develop a solid social media plan that will build their audience and their customer base.

#EDGEdigital // Website Planning

Before starting any digital campaign, your website needs to work successfully.

Our job is to drive traffic to your website. It’s your website’s job to convert those visitors to leads. It’s your salesperson’s job to convert leads into paying customers. If your website isn’t converting leads, we will craft a plan to either update it or design a new website based on industry best practices and what converts for our clients.

Auditing

You need to find out where you are before you can reach your goals. Having a base of reference allows you to objectively determine the effectiveness of any campaigns. Auditing your website brings significant value and insight into your next step. Edge Digital will thoroughly audit from both a technical and SEO perspective and help formulate a plan of action that will meet your goals.

I’m ready for a site audit

Auditing

You need to find out where you are before you can reach your goals. Having a base of reference allows you to objectively determine the effectiveness of any campaigns. Auditing your website brings significant value and insight into your next step. Edge Digital will thoroughly audit from both a technical and SEO perspective and help formulate a plan of action that will meet your goals.

I’m ready for a site audit

Do you need help with strategy and planning?

Let us guide you.