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Cutting Down on Your Paid Traffic Can Hurt Your Business a lot More than it Helps

With the COVID-19 pandemic crippling economies across the globe, companies are looking wherever they can to reduce overhead costs and stay afloat. As a result, some businesses might consider cutting their advertising costs by reducing or eliminating their paid...

Why Home Services Lead Generation Companies Don’t Work

Finding homeowners looking for a service you offer can be searching in a proverbial haystack for a needle or lead. Several companies attract and capture homeowners' attention to their site using content and advertising. In turn, these companies sell that attention to...

Digital Marketing: 10 Ways to Promote Your Business

Digital marketing is crucial for a business's growth and survival. One can still use flyers, brochures, and other forms of physical marketing. However, digital marketing is much more powerful and cost-effective in the long term. By using digital platforms, your...

Geofencing: What Is It & How Is It Used?

Are you looking to connect with target audiences better than ever before and thrive in the increasingly competitive business landscape? If so, consider Geofencing—a marketing strategy that allows businesses to reach their audiences with highly targeted ads to increase...

Does My Website Have To Be ADA Compliant?

The short answer is a website does not necessarily have to be ADA compliant (legally)—but it's a best practice. ADA Compliance The Americans with Disabilities Act (ADA) is a U.S. law passed in 1990 to protect people with disabilities from discrimination in different...
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Marketing Strategy for Digital Growth

 

Our experienced digital growth and expert web professionals can guide your digital decisions and steer your business towards success.

 

The First Step is Having a Strategy

Before spending money on ads or social media posts, you need to have a strategy that will steer you towards your goals and objectives.

Our marketing strategist works with you to develop a plan, effectively and efficiently execute the plan, and measure the results with understandable, plain English reporting.

#WorkwithEDGE // Growth Strategy

Many businesses treat marketing like a game of darts.
They blindly throw money at the wall and hope something sticks.

Digital Marketing Plan

Edge Digital will craft a one-year digital marketing plan that is based on measurable data.

Who is your ideal target audience? Our process to clarify your audience includes several techniques we have successfully used with other clients. We help you get to know who your audience is, how they like to communicate, and what your messaging will be that will resonate.

Buyer Personas Analysis

Buyer Personas Analysis

Who is your ideal target audience? Our process to clarify your audience includes several techniques we have successfully used with other clients. We help you get to know who your audience is, how they like to communicate, and what your messaging will be that will resonate.

Lead Generation:
Messaging and Calls to Action

A solid lead generation strategy captures attention, provides useful content, and helps a prospect move down your funnel to become a new customer. We can help you build out your sales funnel and put a plan in place for lead generation.

Don’t just be “on” social media. “USE” social media to send traffic to your website, open the communication line with prospects, and build an audience. We help businesses develop a solid social media plan that will build their audience and their customer base.

Social Media Strategy Plan

Social Media Strategy Plan

Don’t just be “on” social media. “USE” social media to send traffic to your website, open the communication line with prospects, and build an audience. We help businesses develop a solid social media plan that will build their audience and their customer base.

#EDGEdigital // Website Planning

Before starting any digital campaign, your website needs to work successfully.

Our job is to drive traffic to your website. It’s your website’s job to convert those visitors to leads. It’s your salesperson’s job to convert leads into paying customers. If your website isn’t converting leads, we will craft a plan to either update it or design a new website based on industry best practices and what converts for our clients.

Auditing

You need to find out where you are before you can reach your goals. Having a base of reference allows you to objectively determine the effectiveness of any campaigns. Auditing your website brings significant value and insight into your next step. Edge Digital will thoroughly audit from both a technical and SEO perspective and help formulate a plan of action that will meet your goals.

I’m ready for a site audit

Auditing

You need to find out where you are before you can reach your goals. Having a base of reference allows you to objectively determine the effectiveness of any campaigns. Auditing your website brings significant value and insight into your next step. Edge Digital will thoroughly audit from both a technical and SEO perspective and help formulate a plan of action that will meet your goals.

I’m ready for a site audit

Do you need help with strategy and planning?

Let us guide you.