First, let’s determine what doesn’t work in Internet Marketing.
Most companies approach marketing online by first building a big pretty website. Then, spend a lot of money on search engine optimization tactics. They implement confusing pay-per-click strategies and spend too much money on Google Adwords, before becoming confused, disappointed, and upset that the whole thing just didn’t work out.
Internet Marketing Techniques
1. Effective pay per click management
When someone clicks on your ad, don’t send them to a big, pretty website with lots of navigation and buttons to take them off in different directions. Instead, send those leads to a site that specifically addresses the potential prospects’ needs. Track where those leads and clicks go after they click through from your ad and get them into your lead funnel.
2. Effective email follow up campaign
This is one area most overlooked by small businesses. An effective email follow up campaign isn’t just about sending the leads a monthly newsletter. It’s about sending targeted messages at specific intervals. There are some businesses that need people to see their brand 7 times before buying.
3. Video
Google loves video. Getting to the first page of Google can be as simple as creating a strategic video. Video is very much loved by the search engines so take advantage of it in your marketing mix. The good news here, videos can be very simple. Don’t over-think creating videos.
4. Blogging and article marketing
Besides the benefit of search engine optimization, blogging allows you to become a thought leader in your industry. By consistently creating content, people will turn to your website to solve their problems. It also keeps your content fresh. When your website gets stale then Google stops dropping by to say hi. Feed your site often.
For a free comprehensive review of your Inbound Marketing Strategy, contact us. If your business needs help with social media, or any other aspects of digital marketing, give us a call at (888)4045850 or contact Edge Digital today. We’d love to help you.
Kim works with brands since 2011 to develop and manage their digital and social media strategies; meet company objectives, such as increasing leads, engagement, and website traffic, utilizing best practices, the latest tools and strategies; and develop quality content. She is a problem-solver who loves a challenge when it comes to increasing sales.