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3 Simple Secrets To Improve SEO

Many factors go into a website to show in search engine results. Search algorithms are constantly adjusted, but if you implement these secrets, you can insulate the site from riding the waves of page 1 to page 4 to page 2, etc. Secrets to Improve SEO Secret #1: Image...

You Can’t Win If You Can’t Score

Do you want to win more business? That's a big YES. What's the answer to the big question, "what is it going to take to win?" The bottom line is having a plan. We have found that home improvement companies that utilize all four marketing strategies are the biggest...

Google’s New Tool To Help Manage Reputation

Recently, Google released a tool that allows Google My Business accounts to manage the removal request of Google reviews one by one and get status updates on the request. This new tool comes after a study found that people are 40% less likely to trust online reviews...

Google Update Write-Up

Few things in the world can strike fear into the heart of an SEO like the words "core algorithm update" do. For some, that means their site and rankings will go flying up higher than they've ever been before. For many others, though, it means that they are about to...

What is Media Buying? Here’s all you Need to Know

The world of marketing is vast and ever-changing, but some things remain the same. Pay per click ads are here to stay for a while. Of course, this is just one aspect of media buying so you don't want to put all of your eggs in one basket with it. When it comes to...
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When you look at your Google Analytics report, do you know what all those numbers mean? Do you know which numbers are the most important to increase your business? In this video, Kim Adamof of Edge Digital explains one particular metric to track that translates into increased income.

What’s the number one piece of data you need to monitor? If your business is paying for SEO or advertising services, you will get reports from these companies. They’re going to give a lot of impressive data, but how do you read that data? What does it mean? One piece of data you need to pay attention to, and that’s goal conversions. Goal conversions monitor money opportunities.

If you’re using your website for lead generation, you want to set up a goal conversion on the “request a quote” form when people go to a “thank you” page. You then start tracking how many people hit the “thank you” page. It doesn’t matter how many impressions you have. It only matters how many leads your website’s producing.

I had a friend come to me with an SEO report he had received, asked me what the numbers meant.
I looked at the numbers, and the data was showing that the impressions were going up steadily. After digging into the backside of the data. I looked at the goal conversions. There was an increase of only one goal conversion.

Impressions don’t mean anything if you’re not getting money opportunities.

Edge Digital

Do you need help interpreting those Google Analytics numbers? We can help. The experts at Edge Digital can interpret the numbers and make recommendations for your business. Contact us at 919-726-4366 and see what we can do for you.