As a business owner, you know that staying visible in your local community is important. But how can you make sure potential customers find you when they’re searching for businesses like yours online? One marketing tactic is focusing on how to boost your local SEO rankings. By optimizing your website and local listings for your area, you can attract more customers looking for businesses in their community. Here are some tips…
What is Local SEO?
Search engines understand where a user is located based on their IP address (for desktop) and geolocation (for mobile). This helps them serve the best results depending on the user’s location. Like when someone types in “best sushi restaurant in Raleigh,” search engines can use multiple resources to pull in the top businesses to show people.
This can be hugely beneficial depending on your company, as many people use search engines to find local businesses. In fact, according to a study by BrightLocal, 84% of consumers conduct online research before making a purchase decision. And of those consumers, 50% use search engines to find local businesses.
So, where should you start?
5 Tips to Boost Local SEO:
- Optimize your website for local search. Make sure your business name, address, and phone number (NAP) are prominently displayed on your website. Also, include relevant keywords throughout your content and titles.
- Claim and optimize your Google Business Profile listing. Make sure your business is listed on Google Maps, and claim and optimize your listing with accurate information, including your website URL, hours of operation, and photos.
- Get positive reviews from customers. Reviews can be a powerful tool for boosting your local SEO. Encourage customers to leave positive reviews on Google, Yelp, and other sites.
- Publish high-quality content regularly. Quality content is critical for ranking high in local search results. Publish blog posts, articles, and other types of content regularly, including relevant keywords.
- Use local SEO tools and services. There are several SEO tools and services that can help you improve your local SEO. These include tools to help you track your website’s local search ranking, identify and correct local SEO errors, and more.
Local SEO Checklist for Your Business
SEO is a complex and ever-changing field, and it can be difficult to keep up with the latest changes. But if you want to do local SEO for your business, it’s essential to stay up to date.
- Stay informed about Google algorithm updates. Google makes frequent changes to its algorithms, which can significantly impact your local SEO. Make sure to stay informed about the latest updates and how they may affect your business.
- Monitor your website’s local search ranking. Knowing where your business stands helps you form ideas on where to improve.
- Use local SEO tools and services. These tools help you track your website’s local search ranking, identify and correct local SEO errors, etc. There are plenty of free sites like Google Search Console, HubSpot Website Grader, and Google Analytics.
- Identify your target keywords. Not all keywords are created equal when it comes to local SEO. Identify the keywords that are most relevant to your business and target them in your content and marketing efforts.
- Conduct competitor research. To stay ahead of the competition, it’s important to know what they’re doing wrong—and right—in local SEO.
Benefits of Local SEO
Our team is passionate about incorporating Local SEO into your marketing plan for a variety of reasons, but a few being:
-More targeted traffic: local SEO helps you specifically target customers in your local area, which means you get more targeted traffic to your website and more potential leads.
-Increased visibility: if done well, local SEO can help increase your visibility in local search results, making it easier for potential customers to find your business online.
-Improved ROI: this is a highly effective and cost-efficient way to market your business, with a much higher ROI than traditional marketing methods.
Final Thoughts
Local SEO is a powerful tool for businesses looking to reach more potential customers. By using the tips above, you can boost your local SEO and see improved results in local search results.
As a business owner, SEO is important for reaching more potential customers online. But doing SEO yourself can be difficult and time-consuming, especially if you’re not familiar with all the latest changes in the field. That’s where a reputable SEO company like Edge Digital can help.
We are experts in local SEO, and we can help your business reach more local searchers. We use tested strategies and techniques to deliver visitors to your physical location and your website. And because we stay up to date on all the latest Google algorithm changes, you can be sure that your SEO efforts will be effective long-term.
Contact Edge Digital today to get ideas on how to improve your website’s rankings.
Kim works with brands since 2011 to develop and manage their digital and social media strategies; meet company objectives, such as increasing leads, engagement, and website traffic, utilizing best practices, the latest tools and strategies; and develop quality content. She is a problem-solver who loves a challenge when it comes to increasing sales.