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Google Analytics – One Metric To Monitor

When you look at your Google Analytics report, do you know what all those numbers mean? Do you know which numbers are the most important to increase your business? In this video, Kim Adamof of Edge Digital explains one particular metric to track that translates into...

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Do you want to win more business? That's a big YES. What's the answer to the big question, "what is it going to take to win?" The bottom line is having a plan. We have found that home improvement companies that utilize all four marketing strategies are the biggest...

Google’s New Tool To Help Manage Reputation

Recently, Google released a tool that allows Google My Business accounts to manage the removal request of Google reviews one by one and get status updates on the request. This new tool comes after a study found that people are 40% less likely to trust online reviews...

Google Update Write-Up

Few things in the world can strike fear into the heart of an SEO like the words "core algorithm update" do. For some, that means their site and rankings will go flying up higher than they've ever been before. For many others, though, it means that they are about to...

What is Media Buying? Here’s all you Need to Know

The world of marketing is vast and ever-changing, but some things remain the same. Pay per click ads are here to stay for a while. Of course, this is just one aspect of media buying so you don't want to put all of your eggs in one basket with it. When it comes to...
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The world of marketing is vast and ever-changing, but some things remain the same. Pay per click ads are here to stay for a while. Of course, this is just one aspect of media buying so you don’t want to put all of your eggs in one basket with it. When it comes to getting your business advertised, the more places you can have it, the better!

What Is Media Buying?

In the most simple terms, media buying is taking a commercial, or newspaper ad, or other sales message and getting it viewed by the intended audience. So it may sound some complex system but it’s actually a very simple concept – paying to get your business advertised in various places. These are just a select few of the goals that media buying aims to fulfill:

  • Finding the right media space
  • Targeting the relevant audience
  • Increasing the conversion rate
  • Increasing brand awareness
  • Creating relevant ads

In the end, media buying aims to fulfill all these goals by spending the minimum amount of money. That is the key here is getting the MOST that you can out of your advertising dollars. Again, nobody wants to be dumping money into a strategy that isn’t giving them optimal results. That’s why many people turn to pay per click ads.You can set up all of your own parameters to ensure your advertising campaign goes off just how you want it to.

Media Buying Stages

https://meetings.ringcentral.com/j/1494017797?pwd=N0pTc0QyVnFTRUU2bXR1YTNNWTd6QT09Depending on who you ask and where you look, you may hear different things about the exact steps you need to follow when doing media buying. We have, through our own experience, found it best to divide it all into three steps. The three stages of media buying you will need to go through are as follows:

Pre-Launching

In this stage, you need to weigh the pros and cons of all the different platforms and then make the appropriate choice for YOUR business. Do keep in mind that just because a certain process works for one company, doesn’t mean it is 100% going to work for you. You need to ensure that the media you choose aligns with your business goals. Here is what you need to do at this stage:

  • Identify your target audience
  • Decide how to reach your target audience
  • Research your competition
  • Design a media buying strategy
  • Choose the relevant media platforms and negotiate the price
  • Allocate a budget to your campaign and plan it

Once all of this is done, you will be ready to launch your campaign. It’s critical that you always put yourself in the shoes of the your consumers when thinking about marketing.

Campaign Launch

During this stage, by far the most important things that you can do are to ensure effective delivery and monitor the campaign’s performance throughout. It is essential to understand what works and what doesn’t based on the insights you gather after monitoring. It will help you make better decisions. Keep an eye on those keywords and compare the results they have, all of the little things really matter here! Also make any note of change in your sales whether that be different demographics making up more sales, anything else.

Post-Campaign Review

Reviewing your performance is the most important thing to do. It helps you think about the pros and cons of the campaign you just launched. You can analyze customer engagement, performance, and ROI so you can know how to establish an even better campaign next time. You will get no better information than your own data, it’s such a powerful tool that all too any businesses aren’t even using.

Collect data, review statistics, and conjure up detailed reports to understand the campaign you launched. Don’t be afraid to use this data, and any of your past successes or failures are just great data points you need to use. Look back on your failures, figure out WHY they failed not just the fact that they did fail.

Edge Digital

On a budget and need help with your marketing strategy? Edge Digital can help. We’ve got years of expertise doing digital marketing, we feel confident that we can help anyone grow their business online. Call (919)726-4366 for more information today.