On the Edge
Marketing Resources
SEO for Multiple Locations
Today businesses can hardly survive without the assistance of SEO services. When it comes to the companies that need their websites promoted to customers in multiple geographical locations, the focus on particular SEO services goes beyond the standard strategies. For...
Social Media Giveaway May 2020
Social media is a way of communicating directly with your audience; a tool that businesses can use. Consistency is probably the hardest part for businesses when it comes to maintaining their social media presence. Our social media team has a process we follow each...
5 Lead Generation Techniques for Home Service Businesses
Social distancing may have slowed your business down but now is not the time to stop marketing. Homeowners are sitting at home looking around and thinking of what needs to get fixed, changed, or upgraded. Here are four lead generation techniques we use to help our...
Ideas for Small Business
During this unprecedented time, we have seen some of our client’s businesses struggle with a lack of foot traffic, events canceled, and people not spending money out of fear and panic. Some businesses have shut down while others change to “by appointment only”. Let’s...
Benefits of Integrated Marketing Communication
Imagine a monopolized business industry that features one main brand with no competition? I doubt that the consumers in that sector will be satisfied. They may have to contend with substandard products, poor customer services, and high prices. The highest level of...
How to Get Your Business on the Google Map and Start Getting Reviews
According to Google, “Reviews on Google provide valuable information about your business to both you and your customers. Business reviews appear next to your listing in Maps and Search, and can help your business stand out on Google.” Online Reputation Your online...
10 Steps for Successful Guest Blogging
Ranking well on Google these days takes some creativity and effort to develop backlinks from relevant sources. Why not provide a piece of content to another website and control the link quality and keyword anchor text (the hyper-linked words). Businesses need quality...
Entrepreneurs Merge Services to Create a Powerhouse Digital Marketing Agency
Edge Digital Inc., a new digital marketing agency in Raleigh, N.C., was launched by founders Eric Erickson and Kim Adamof in November 2019. The move brings together two successful entrepreneurs into one powerhouse agency expanding services to help brands accelerate...
17 Digital Strategies to Add to Your 2020 Marketing Plan
A challenge for businesses is developing and maintaining a good marketing plan that will lead to sustainable business growth during the year. As we move into a new decade and technology plays a larger role in every facet of our lives, there are more marketing strategy...
Marketing Strategy: Voice Search
When Siri first showed up in 2011, it was a novelty, something fun to play around with. But voice assistants have changed a lot since then. With a variety of voice-activated technologies, such as Alexa, Cortana, Google Assistant, people are becoming familiar with...
Marketing Strategy: Personalization
Personalization is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers. Personalization is the key ingredient to enhance the user experience....
Marketing Strategy: Advertising in 2020
In 2019, worldwide digital ad spending rose by 17.6% to $333.25 billion. That means that, for the first time, digital marketing will account for roughly half of the global ad market. Google was the largest digital ad seller in the world in 2019, accounting for 31.1%...
Improve a Website’s Conversion by Thinking Problem and Serving up Solutions
Sometimes a website’s problem with converting web traffic into leads is more of a sales issue than a marketing issue. Since you are getting the traffic to the site and conversions are disproportionately low, then it's time to take another look at your target...
SEO: Sustainable Organic Results
Experienced SEO for Your Company A lot of business owners are left asking us the same questions. Things like, how can you get more traffic to your website? What exactly is search engine optimization and how can you improve your own? Is there a best way to increase...
How to Use Chatbots to Win New Business
Many people today enjoy chatting online to learn more about a product or service instead of picking up the phone and calling sales. It’s one of the fastest growing way we’re communicating online. The anonymity chatbots afford users creates a challenge for the sales...
Top 4 Most Valuable Internet Marketing Techniques to Drive Traffic
First, let’s determine what doesn’t work in Internet Marketing. Most companies approach marketing online by first building a big pretty website. Then, spend a lot of money on search engine optimization tactics. They implement confusing pay-per-click strategies and...
The Ins and Outs of Free Online Images
Use Images in Blogs We live in a visual world. In a sea of words, images are used to draw attention to information even before any reading begins. An image along with the title or caption helps a reader decide if the information is worth reading. In marketing, this...
16 Social Media Strategy Ideas You Can Use Now
Social media is constantly changing, and every industry is a little bit different. Having a strategic plan for content and where to post that content is an important first step. Many businesses know they need to be on social media but don’t always see the value. Just...
SEO: Is it Worth Keeping Your Old Blog Content Around?
Writing a blog post can be a challenge. It is hard work, but afterward, you’re probably proud of what you have created. No way are you ever going to throw those beautiful articles away, right? But what should you do with blog posts that are really, really old? Why You...
Target Visitors Using WordPress SEO
Target Visitors Using Wordpress SEO Getting visitors to your website is one of the most vital things you need to do; if you have until now found it difficult to do, you should look into Wordpress SEO (Search Engine Optimization). If you haven't heard of Wordpress...