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One Document You Need When Hiring a Marketing Manager or Agency

As a business owner looking for a digital marketing agency, you can have one piece of paper that will save you and the new agency loads of time. In this video, Kim Adamof of Edge Digital explains what should be on this piece of paper and why it's essential. A list of...

3 Simple Secrets To Improve SEO

Many factors go into a website to show in search engine results. Search algorithms are constantly adjusted, but if you implement these secrets, you can insulate the site from riding the waves of page 1 to page 4 to page 2, etc. Secrets to Improve SEO Secret #1: Image...

Google Analytics – One Metric To Monitor

When you look at your Google Analytics report, do you know what all those numbers mean? Do you know which numbers are the most important to increase your business? In this video, Kim Adamof of Edge Digital explains one particular metric to track that translates into...

You Can’t Win If You Can’t Score

Do you want to win more business? That's a big YES. What's the answer to the big question, "what is it going to take to win?" The bottom line is having a plan. We have found that home improvement companies that utilize all four marketing strategies are the biggest...

Google’s New Tool To Help Manage Reputation

Recently, Google released a tool that allows Google My Business accounts to manage the removal request of Google reviews one by one and get status updates on the request. This new tool comes after a study found that people are 40% less likely to trust online reviews...
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marketingDigital Marketing Agency Goldsboro

We at Edge Digital handle all your business targets, needs, and challenges seriously, and we work hard to create electronic solutions to both solve your problems and drive revenue to your business as efficiently as we can. With as wide of an industry as electronic advertising can be, we do our very best to cover a wide range of services so that we can get the best results across the board for all of our clients. If you wish to see sustainable growth in your business, it’s important that you’re taking advantage of digital advertising and all that it offers. Below we are going to go more in depth with what all of these different components and things are about, so you can find a better idea of exactly how much we provide. Unless you’ve seen it first-hand yourself, it is hard to comprehend and quantify the impact that a excellent digital marketing plan can have.

Marketing Strategy and Planning

Our seasoned digital growth and expert web professionals will help direct your digital decisions and steer your company towards the greatest chances of success. Before you spend any money on advertisements or do any social media posting, you need to have a strategy in place that will best steer you towards your goals and objectives. Our marketing specialist work with you to develop the best marketing strategy we could, execute it with extreme efficiency, and help you actually understand the outcomes with plain English reporting. Rather than throwing money at something until it works, we work reactively and won’t keep trying something if we know it isn’t giving you good results for your money, we will try something else. Learn more about our strategy & planning services here.

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Social Media

As social media only gets bigger with time, you’re making a mistake by not having active profiles for your business. When you’ve got Edge working on your social networking plan, you can rest assured that we’re using every avenue we can to market for you. By finding the best platforms for you to post to figure out what sort of posts will find the most response to figuring out the best time for posts to go out, we will do everything we can to give you the advantage over the competition. When we focus on all the smaller and more time-consuming tasks like posting, you’re able to concentrate your energy on big picture business stuff. Learn more about our social media services here.

Goldsboro Website Design

website designYour site is more than a flyer for your small business, it’s a massive digital asset that directly reflects who you are as a company and the value you can provide your customers. We pride ourselves on building fully-responsive WordPress websites. Life is busy these days, people don’t have the time nor patience to just sit there and look all-around your website to find what they’re looking for. Nothing is worse than trying to pull up a site on your phone merely to need to zoom in and fight to navigate it. Most people will leave before they’ll make that effort. We don’t call a job done until your website is fully mobile optimized. People just aren’t going to convert on a website that isn’t well-made. Learn more about website development here.

Search Engine Optimization

Of all the digital marketing tools available now, SEO is still definitely among the most powerful on the market, if you are not doing SEO in combination with the rest of your digital efforts, you are only hurting your company. The higher your site may rank organically for your target keywords, the more quality visitors your site will receive. Search engine optimization is basically just taking all of the factors that we know Google looks at when considering rankings and we optimize those as best we can. Learn more about our SEO services here.

Local Search Engine Optimization Goldsboro, NC

seoThe major goal with local search engine optimization is getting your site ranking and found for all those products or services that you might be offering locally. With local SEO some tiny aspects may change between companies, but most things remain consistent no matter your city, town, or state. Google works hard to connect people to local businesses if you are coming up in the first few results for your target keywords you should see some terrific organic traffic coming directly to your site. Good local search rankings in Goldsboro can truly drive a company, this traffic is sustainable and can have huge numbers behind it. When you do come up in these search results it’s important that you have a great looking and functioning website.

Email Marketing

Email advertising is your chance to get the attention of existing customers and reach out to potential new ones with offers and info. Right off the bat, we will say nobody likes getting those low-effort mass emails from huge companies. They are annoying and quickly deleted before even being looked at. Email marketing is so powerful if done correctly, it is a terrific way of driving traffic to your site, advertising new services and products, and is one of the most affordable and sustainable digital marketing practices out there. Edge Digital can help you implement an email strategy to reach out to existing customers and potential new ones alike and give them all a reason to come back to your business. Learn more about our digital marketing solutions here.

Video Marketing

Default Alt Tag for this pageTo successfully market a company, you are going to need a good deal of content to use. Videos may be the most powerful way to connect with people online, more so than any other type of digital content. See with content like blog posts, those could truly be written by anyone. Videos literally show you who is in them, they’re a great way to connect to people. Video advertising has shown our customers fantastic effects before, they’re the ideal means to inform, educate, or entertain in the most efficacious manner. Learn more about our digital marketing solutions here.

Rank Better, Make More!

Today’s online-connected businesses are starting to rely on SEO (search engine optimization) to drive online traffic, and thus customers to their business websites. These often mean more common search engines like Bing, Yahoo, and Google as they get nearly all of the search traffic online. We also look at a huge number of other factors like; Google Local, Google Maps, YouTube videos, Facebook business pages, Twitter, LinkedIn, Directory listings, and Reputation management. We can handle so many different aspects of information sharing for you.

Our big goal is to connect the great people of Goldsboro with the best businesses around them, hopefully, you! The top 5 results in Google get at least 75-85% of the total clicks on the page. Further narrowed, that number one result is going to get at least 50% of the clicks and often time far more. Those numbers mean something, being in the top can make a huge difference. Today, frankly, you need an online presence to continue to grow and market your business.

How Does Edge Digital Manage all of This?

website auditWe put a lot of research and effort into our search engine optimization strategies, not only do we want to push your website but we want your social media accounts to get more visits/follows, and so much more.  We have the experience under our belt to know what should and shouldn’t work well, and how to approach all of those different things. One thing you have to be open to is the fact that rankings are volatile, some days it could look like you’re dropping than the next you’ll be back at #1 for all of your keywords. There are always going to be more people trying to pass you in the rankings, never forget that!

With a lot of moving parts, it just takes just a little slip to mess the whole search engine optimization process up. With how hard it can be to make any real progress in SEO, it takes a watchful eye to even maintain these rankings. Bear in mind that Google said as of a few years back they have over 30 trillion web pages indexed. That should be sufficient to explain the reason it takes more than some keywords on an ugly page to rank well! SEO is always ongoing work. Getting there is just the first step, you want to think that every single business under you is attempting to move up and take your place. Now you need to work to stay up there, it is hard work to stay at the top! If you stop you will drop eventually, it doesn’t matter how good the work you did may have been done.

ADA Website Accessibility 

website accessibilityDid you know that legally everyone needs to be able to access and gather the needed info from your website? The Americans with Disability Act put forward that legally, your business needs to be accessible to everyone, no discrimination allowed on the basis of disability or anything else. Now that you know that, do you really think your website is completely compliant with every rule that the act sets forward? Unless your website was built specifically with it in mind or retrofitted to be compatible, the answer is no. Lucky for you, Edge Digital has the specific tools needed to do a full audit of your site and identify every little ADA compliance issue, then our web team can go directly in, get everything within compliance, and just like that you’re in the clear when it comes to any related lawsuits or issues. On top of being compliant it’s always good to be able to reach out to as many people as possible! Learn more about our ADA website accessibility services.

Raleigh Digital Marketing is here to help you. We’ve spent a long time doing business and making connections around the Goldsboro area and beyond, we’re proud to become part of the communities that we are. Could our Google AdWord services be for you? Or our social media marketing? What about our SEO services? We offer a wide variety of services, a combination of all of them could do amazing things for your business!

Goldsboro is a city located in Wayne County, North Carolina. The great thing about Goldsboro is it’s in a great location, pretty much right there in-between Raleigh and the North Carolina coast. It’s best known for being the home of Seymour Johnson Air Force Base. Just like the rest of central North Carolina, it’s population has been climbing steadily and shows no signs of slowing down any time soon. It has all of the factors needed to support and quality business, with a good digital marketing plan you can likely even grow to dominate your local market with time.

If you’re ready for a professional agency like Edge Digital to take over your Digital Marketing, please contact us! Not right in the Goldsboro, NC area? Check out our Digital Marketing in Fayetteville NC if that’s closer for you!