(919) 726-4366 info@youredgedigital.com

NEW!

Google Update Write-Up

Few things in the world can strike fear into the heart of an SEO like the words "core algorithm update" do. For some, that means their site and rankings will go flying up higher than they've ever been before. For many others, though, it means that they are about to...

What is Media Buying? Here’s all you Need to Know

The world of marketing is vast and ever-changing, but some things remain the same. Pay per click ads are here to stay for a while. Of course, this is just one aspect of media buying so you don't want to put all of your eggs in one basket with it. When it comes to...

Cutting Down on Your Paid Traffic Can Hurt Your Business a lot More than it Helps

With the COVID-19 pandemic crippling economies across the globe, companies are looking wherever they can to reduce overhead costs and stay afloat. As a result, some businesses might consider cutting their advertising costs by reducing or eliminating their paid...

Why Home Services Lead Generation Companies Don’t Work

Finding homeowners looking for a service you offer can be searching in a proverbial haystack for a needle or lead. Several companies attract and capture homeowners' attention to their site using content and advertising. In turn, these companies sell that attention to...

Digital Marketing: 10 Ways to Promote Your Business

Digital marketing is crucial for a business's growth and survival. One can still use flyers, brochures, and other forms of physical marketing. However, digital marketing is much more powerful and cost-effective in the long term. By using digital platforms, your...
phone number

Finding homeowners looking for a service you offer can be searching in a proverbial haystack for a needle or lead. Several companies attract and capture homeowners’ attention to their site using content and advertising. In turn, these companies sell that attention to contractors, which may seem like a good idea on the surface, but if you’ve ever paid for their leads, you know that’s not always the case.

What are lead generation companies, and how do they work?

Online directory companies, such as Angie’s List and Home Advisor, provide homeowners with lists of contractors with crowd-sourced reviews. Homeowners grade companies based on the specific criteria: price, quality, responsiveness, punctuality, and professionalism. The idea is to help other homeowners better vet the contractors they hire.

Angie’s List works as a membership site that connects its members with local companies while providing access to verified reviews and ratings. Homeowners can use the service to compare nearby businesses, find discounts, read about other customers’ experiences, request quotes, and share reviews.

But what’s the catch? If it’s suitable for the homeowners, why isn’t it good for your business?

As a busy business owner managing crews, these sites make sales opportunities seem effortless. Yes, they have the homeowner’s attention but are they your target audience? Do the customers you catch have money to spend?

The Price Shopper. Experience, quality of skills, and longevity in the industry are not always what this audience is looking for. Price shoppers want deals, and if you aren’t offering, they quickly move on to the next contractor on the list.

A Lead, Many Bids. These sites will typically put you in a queue to receive leads and include other contractors. The lead is sent out to multiple companies, and it’s a race to get the lead’s attention. This system may be useful for both the homeowner – multiple bids – and the lead generation company, but it’s not right for you.

Pay-To-Play World. According to Wikipedia, in August 2016, Angie’s List has agreed to settle three lawsuits for a payment of $1,400,000. The class-action lawsuit focused on Angie’s List’s acceptance of advertising payments from service providers and whether those payments affect service providers’ letter-grade ratings, reviews, and place in search-result rankings. Angie’s List denied these claims but disclosed that service providers’ revenue could affect the order of search-result rankings of the service provider under specific settings.

Contractor Lead Generation Strategies That Work

What is the solution to local sales opportunities without paying an arm and a leg for a lead? Own your content and control your advertising.

Our Home Services Q&A Videos strategy puts you in control of your content and positions your business in search results. It’s also the fastest way to build trust with prospects.

Learn more

Optimize your Google My Business

Turn Your Google My Business Into a revenue Machine

One Underutilized Google Tool for Local Business

Advertising Strategies for Home Services

5 Lead Generation Techniques for Home Services

Don’t handicap your sales opportunities by only using Home Advisor, Angie’s List, etc. Expand your overall strategy to include content, Google My Business, advertising, and social media marketing. A cohesive message across multiple channels doesn’t take a lot of effort on your part to implement, but the dividends will be worth the effort.

If you are interested to know how your business is faring on Google, we can take a look. Click here to find out how your website stacks up against the competition with a FREE Website SEO Audit.